Head of E-commerce

Casinetto; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading food distribution company in Dubai is seeking a Head of E-commerce to drive digital transformation and manage online sales channels. This role involves leading a multidisciplinary team, scaling B2C and B2B eCommerce platforms, and optimizing digital marketing strategies. The ideal candidate has over 8 years of experience in eCommerce leadership and a strong technical understanding of eCommerce technologies.

Qualifications

• 8+ years’ experience in E-commerce leadership, ideally in food distribution.
• Experience scaling B2C and B2B eCommerce platforms in UAE/GCC.
• Strong technical understanding of eCommerce platforms and tech stack.

Responsibilities

• Develop and implement comprehensive eCommerce growth strategy.
• Lead selection, customization, and management of eCommerce platform.
• Execute customer acquisition strategies through digital marketing.

Skills

Strategic decision making

Data-driven analysis

Customer-centric mindset

Leadership

Project management

Education

Bachelor’s degree in Business

Diploma in eCommerce

Tools

eCommerce platforms (Shopify, Magento)

ERP systems

PIM tools

CRM systems

Analytics tools

Job description

Overview

The Head of E-commerce will lead the digital transformation of our online sales channels, focusing on building and scaling B2C eCommerce while integrating B2B functions for HORECA, retail, wholesale, and catering clients. Managing a portfolio of over 4,000 Italian food SKUs, you 27ll drive the end-to-end digital commerce journey—platform, marketing, operations, and customer experience—while working cross-functionally to ensure a high-performing, tech-enabled eCommerce ecosystem.

Primary responsibilities

Strategy & Leadership

• Develop and implement comprehensive eCommerce growth strategy with primary focus on scaling B2C revenues
• Drive innovation across digital touchpoints to enhance customer acquisition, retention, and lifetime value
• Work with Procurement on sourcing innovative and unique products for B2C channel growth

Platform & Technology

• Lead selection, customization, and management of eCommerce platform (Shopify, Magento, WooCommerce)
• Integrate ERP, WMS, CRM, and POS systems for seamless data flow and inventory management
• Implement product information management (PIM) tools across 4,000+ SKUs
• Leverage analytics and dashboarding tools to support decision-making

Digital Marketing & Growth

• Execute customer acquisition strategies through SEO, PPC, paid social, email marketing, and influencer campaigns
• Lead performance marketing and drive ROI across channels (Google, Meta, TikTok)
• Optimize UX/UI to improve conversion rates and enhance user experience

Commercial & Operations

• Align online pricing, promotions, assortment, and margin targets with Commercial team
• Partner with Operations and Supply Chain for inventory sync, logistics coordination, and SLA adherence
• Develop partnerships with marketplaces (Amazon, Noon, Deliveroo)
• Build and lead multidisciplinary eCommerce team and own P&L performance

What you need to excel

• Strategic and data-driven decision maker
• Digitally fluent with a customer-centric mindset
• Strong collaborator and influencer across functions
• Entrepreneurial and commercially sharp
• Excellent leadership, project management, and execution skills
• Fluent in English; knowledge of Italian or Arabic is an advantage.

Required Qualifications

• 8+ years’ experience in E-commerce leadership, ideally in food distribution, FMCG, or high-SKU environments.
• Experience scaling B2C and B2B eCommerce platforms across the UAE/GCC with Middle East experience and FMCG/Food Service industry experience in a leadership role in eCommerce for 7-10 years at least.
• Strong technical understanding of eCommerce platforms and supporting tech stack (ERP, PIM, CRM, WMS)
• Proven ability to work cross-functionally with Commercial, Marketing, IT, and Supply Chain teams.
• Experience working with 3PL logistics, warehousing platforms, and last-mile delivery systems.
• Bachelor’s degree in Business, Digital Commerce, Marketing, or related field (MBA preferred).
• Diploma/Certification in eCommerce highly advantageous