Head of Digital Marketing (In-House, UAE)

Hanson Search; Abu Dhabi; On-site; AED 120,000 - 180,000; Full time

Job summary

A leading company seeks a visionary Head of Digital Marketing to drive strategy and performance across digital platforms. This role involves leading a global digital ecosystem, ensuring high-performing content, and fostering innovation. Ideal for candidates with extensive experience in digital marketing leadership within B2B environments.

Qualifications

• Experience in digital marketing leadership roles in global B2B environments.
• Strong expertise across website development, content strategy, and analytics.

Responsibilities

• Lead the development of an integrated digital marketing strategy.
• Champion digital innovation and oversee website development projects.
• Manage digital marketing budgets and ensure compliance with best practices.

Skills

Leadership

Digital Marketing

SEO

Analytics

Content Strategy

UX

Job description

A rare and senior-level opportunity has arisen for a visionary digital marketing leader to drive strategy and performance for a globally focused business with growing international influence. As the Head of Digital Marketing, you will own the digital and social media ecosystem — from platform strategy to content, innovation, and optimisation — across all touchpoints. This is a high-impact role at the centre of brand, audience engagement, and business growth.

Digital Marketing Strategy – Global Digital Ecosystem

• Lead the development and execution of a bold, integrated digital marketing strategy aligned with business priorities and brand narrative
• Oversee all owned digital platforms including corporate websites and social channels (LinkedIn, Instagram, YouTube, Facebook, X/Twitter, Snapchat)
• Ensure content and campaigns are data-driven, audience-focused, and high-performing
• Shape and execute content frameworks that deliver consistency, quality, and impact across platforms

Digital Innovation – Lead Performance, UX and SEO

• Champion digital innovation, bringing in new technologies and methodologies to enhance engagement
• Guide full-scale website development and UX redesign projects
• Oversee robust SEO strategies to maximise visibility, discoverability, and brand authority
• Use analytics to measure campaign performance, optimise activity, and drive continuous improvement

Digital Governance and Leadership – Build Influence and Capability

• Own brand governance and digital risk management across all platforms
• Ensure compliance with industry best practices and internal standards for brand safety
• Collaborate across corporate affairs, marketing, PR, and content teams to ensure alignment
• Lead, inspire, and develop digital teams to foster a culture of creativity, agility, and excellence
• Manage digital marketing budgets with a focus on effectiveness and long-term value

Candidate Profile – Global Digital Marketing Leader

• Experience in digital marketing leadership roles, ideally in complex, global B2B environments
• Strong expertise across website development, content strategy, paid and organic social, SEO, UX, and analytics
• Experience overseeing large digital ecosystems and high-profile campaigns
• Track record of digital innovation and performance marketing at scale
• Excellent leadership and stakeholder engagement skills

This is a defining opportunity for a digital marketing leader to shape the global digital voice of a business with ambition, visibility, and momentum. Based in UAE, this role is open to international candidates with relevant experience driving large-scale digital programmes. If you have the relevant experience and this opportunity sounds interesting to you, please get in touch withour teamincluding a copy of your CV as soon as possible via the form below. Hanson Search is a leading talent advisory and executive search consultancy with consultants based across theUAE,UK, USA, andEurope. We specialise in business-critical roles that drive revenue, reputation, and risk, with dedicated teams inCommunications, Government Relations,Financial Communications, Public Affairs, Digital Marketing, Sustainability, and C-Suite recruitment.Please clickhereto find out about more aboutHanson Search. We are committed to equality of opportunity for all. You can access our Diversity and Inclusion Policyhere.