Head of Brand and Content

Informa Group Plc.; Dubai; On-site; AED 293,000 - 368,000; Full time

Job summary

A leading global events company in Dubai is seeking a Head of Brand & Content to lead brand development and strategy. The role involves managing a team, enhancing brand presence, and executing campaigns to elevate brand engagement. Candidates should have substantial experience in brand marketing, content strategy, and public relations, along with a passion for innovation in a fast-paced environment.

Benefits

Annual leave including a birthday day off

Flexibility in remote work

Comprehensive medical insurance

Annual flight entitlement

Share Match scheme

Career development opportunities

Qualifications

• 5 years of experience in brand, content, PR or digital marketing roles.
• Expertise in brand marketing and content strategy.
• Proven track record with storytelling and performance.

Responsibilities

• Lead brand content and PR team for WHX.
• Oversee the WHX brand and its campaign strategy.
• Manage and grow the WHX website.
• Develop content strategies and brand toolkit.
• Align brand and content strategies with commercial goals.

Skills

Strategic brand leadership

Content strategy

Digital marketing

Public relations

Team leadership

Job description

This role is based in Dubai–Informa Office Level 6, One Central, Dubai World Trade Center. The position requires the candidate to be in the office 3 days a week.

WHX is entering a new era and we’re looking for a visionary Head of Brand & Content to lead the charge. This is your chance to build and grow a high‑impact brand across a global portfolio of events, leading everything from content and creative to organic social, PR and top‑of‑funnel strategy.

You’ll lead a brilliant team of 11 (with 5 direct reports) and collaborate across digital, event commercial and product marketing to elevate every brand experience. WHX is scaling fast with 15 events already in market and more in the pipeline, and we need a brand leader who’s energised by change, excited by innovation and ready to move at pace.

What you will do

• Lead the brand content and PR team for WHX building a bold, consistent and high‑impact brand experience.
• Be the voice and guardian of the WHX brand, overseeing everything from tone of voice and creative to campaign strategy and brand standards.
• Create and execute cross‑portfolio brand campaigns that grow brand awareness, boost TOF engagement and build long‑term audience affinity.
• Manage and evolve the WHX website, ensuring it’s optimised for discovery, engagement and conversion.
• Oversee and grow our organic social media presence, turning scrolls into clicks and followers into fans.
• Lead all PR activity and agency partnerships, aligning earned media with brand goals and event strategies.
• Build and scale content strategies that bring our event experiences to life all year round.
• Roll out the new WHX brand across every touchpoint, from websites and marketing campaigns to on‑site branding and collateral.
• Champion consistency and excellence across all WHX brand assets and ensure clear brand governance across the portfolio and our IJVs.
• Inspire, develop and empower your team, fostering a high‑performing and collaborative culture.
• Partner with senior leadership, marketing and sales to ensure brand and content strategies align with commercial priorities.
• Own and evolve our brand toolkit, from messaging frameworks and tone of voice to visual identity and content guidelines.
• Deliver insight‑led strategies that increase TOF conversions, deepen audience engagement and support the growth of our digital and in‑person events.
• Lead the sustainability positioning of WHX through compelling brand and content campaigns that matter to our audiences.
• Cultivate creative content and media partnerships that enhance our reach and brand impact.

Who you are

• A strategic brand leader with 5 years of experience in brand, content, PR and/or digital marketing roles.
• A creative powerhouse who knows how to connect storytelling with performance.
• A confident team leader who inspires and motivates others to do their best work.
• An expert in brand marketing, content strategy, social and PR with a proven track record of success.
• Highly collaborative and adaptable, thriving in fast‑paced environments and loving cross‑functional work.
• Detail‑obsessed and results‑driven with high standards, strong judgement and a bias for action.

Benefits

• Freedom & flexibility: colleagues rate us highly for the trust they receive and most of us balance time in the office with time working remotely and flexibly.
• Time out: 25 days annual leave plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
• Broader impact: take up to four days per year to volunteer.
• Great community: a welcoming culture with in‑person and online social events, our fantastic Walkthe World team day and active diversity and inclusion networks.
• Annual flight entitlement after completing one year of service, paid as a cash amount.
• A comprehensive company‑funded private medical insurance with optical and dental coverage.
• A Share Match scheme that allows you to become an Informa shareholder from the start of your employment and benefit from free matching shares.
• Recognition for great work with global awards and kudos programmes.
• Strong wellbeing support through EAP, mental health first aiders and access to health apps and more.
• Career opportunity: the opportunity to develop your career with bespoke training and mentoring platforms and on‑demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step we encourage and support internal job moves.
• As an international company the chance to collaborate with teams around the world.

Remote Work

No

Employment Type

Full‑time

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most, if not all, of the skills and experience listed, we welcome your application. At Informa, you’ll find inclusive experiences and environments where all perspectives and backgrounds are welcomed.

As part of this approach and our diversity and inclusion commitments we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses including all of those protected by law. Ask us or see our website for full information. See how Informa handles your personal data when you apply for a job here.