Head - Brands

FashionUnited; Dubai; On-site; AED 300,000 - 520,000; Full time

Job summary

FashionUnited in Dubai seeks a senior Brand Manager to lead a portfolio of brands, drive growth, and own the P&L. You will shape long‑term plans, pricing, and market expansion while partnering with Buying, Merchandising, Marketing, Retail, and Finance.

You will oversee sales analytics, inventory performance, and cross‑functional teams to deliver strong brand performance, negotiate with licensors, and ensure governance and risk mitigation.

Responsibilities

• Develop and execute long-term strategic plans for the assigned brand portfolio.
• Drive sales growth, profitability, and market share through effective commercial strategies.
• Define annual business plans, budgets, and financial targets.
• Monitor brand performance and implement corrective actions where required.
• Identify new business opportunities, partnerships, and market expansion initiatives.
• Own the P&L for assigned brands and ensure achievement of revenue and profit targets.
• Analyze sales trends, customer behavior, inventory performance, and market dynamics.
• Lead pricing, promotional, and markdown strategies to optimize profitability.
• Manage budgeting, forecasting, and financial planning processes.
• Provide strategic direction for seasonal buying and merchandise planning.
• Ensure optimal product assortment, stock levels, and inventory productivity.
• Review sell-through performance and recommend assortment adjustments.
• Collaborate with buying and planning teams to align product strategies with market demand.
• Build and maintain strong relationships with principals, licensors, and brand partners.
• Lead commercial negotiations and annual business reviews.
• Ensure compliance with brand standards and contractual obligations.
• Represent the organization in meetings with international brand partners.
• Partner with the Marketing team to develop brand campaigns and promotional calendars.
• Ensure brand positioning remains consistent across all customer touchpoints.
• Support customer acquisition and retention initiatives.
• Monitor market trends and competitor activities to identify growth opportunities.
• Work closely with Retail Operations to improve store performance.
• Ensure product availability and commercial execution across all locations.
• Support store openings, renovations, and expansion projects.
• Monitor KPIs including conversion, ATV, UPT, sell-through, and stock turn.
• Lead, mentor, and develop high-performing brand management teams.
• Establish clear objectives and performance measures.
• Foster collaboration across Buying, Merchandising, Marketing, Retail, Supply Chain, Finance, and HR.
• Drive a culture of accountability, innovation, and continuous improvement.
• Prepare executive reports and performance presentations.
• Present business reviews to senior leadership and brand partners.
• Ensure adherence to company policies, governance standards, and operational procedures.
• Monitor business risks and implement mitigation plans.

Job description

• Develop and execute long-term strategic plans for the assigned brand portfolio.
• Drive sales growth, profitability, and market share through effective commercial strategies.
• Define annual business plans, budgets, and financial targets.
• Monitor brand performance and implement corrective actions where required.
• Identify new business opportunities, partnerships, and market expansion initiatives.
• Own the P&L for assigned brands and ensure achievement of revenue and profit targets.
• Analyze sales trends, customer behavior, inventory performance, and market dynamics.
• Lead pricing, promotional, and markdown strategies to optimize profitability.
• Manage budgeting, forecasting, and financial planning processes.

Buying & Merchandising

• Provide strategic direction for seasonal buying and merchandise planning.
• Ensure optimal product assortment, stock levels, and inventory productivity.
• Review sell-through performance and recommend assortment adjustments.
• Collaborate with buying and planning teams to align product strategies with market demand.

Brand Partnerships

• Build and maintain strong relationships with principals, licensors, and brand partners.
• Lead commercial negotiations and annual business reviews.
• Ensure compliance with brand standards and contractual obligations.
• Represent the organization in meetings with international brand partners.

Marketing & Customer Experience

• Partner with the Marketing team to develop brand campaigns and promotional calendars.
• Ensure brand positioning remains consistent across all customer touchpoints.
• Support customer acquisition and retention initiatives.
• Monitor market trends and competitor activities to identify growth opportunities.

Retail Operations Support

• Work closely with Retail Operations to improve store performance.
• Ensure product availability and commercial execution across all locations.
• Support store openings, renovations, and expansion projects.
• Monitor KPIs including conversion, ATV, UPT, sell-through, and stock turn.

Leadership & People Management

• Lead, mentor, and develop high-performing brand management teams.
• Establish clear objectives and performance measures.
• Foster collaboration across Buying, Merchandising, Marketing, Retail, Supply Chain, Finance, and HR.
• Drive a culture of accountability, innovation, and continuous improvement.

Reporting & Governance

• Prepare executive reports and performance presentations.
• Present business reviews to senior leadership and brand partners.
• Ensure adherence to company policies, governance standards, and operational procedures.
• Monitor business risks and implement mitigation plans.