Head - Brands

Apparel FZCO; Dubai; On-site; AED 300,000 - 420,000; Full time

Job summary

Apparel FZCO in Dubai seeks a Brand Strategy and Commercial Performance leader to shape a multi-brand portfolio. You will define long-term plans, drive sales growth, manage P&L, and lead merchandising, partnerships, and marketing alignment across the business.

The role requires cross-functional leadership across Buying, Merchandising, Marketing, Retail, Supply Chain and HR to deliver revenue targets, optimize margins, and sustain brand standards in a dynamic market.

Job description

Brand Strategy Business Management

• Develop and execute long-term strategic plans for the assigned brand portfolio
• Drive sales growth profitability and market share through effective commercial strategies
• Define annual business plans budgets and financial targets
• Monitor brand performance and implement corrective actions where required
• Identify new business opportunities partnerships and market expansion initiatives

Commercial Financial Performance

• Own the P L for assigned brands and ensure achievement of revenue and profit targets
• Analyze sales trends customer behavior inventory performance and market dynamics
• Lead pricing promotional and markdown strategies to optimize profitability
• Manage budgeting forecasting and financial planning processes

Buying Merchandising

• Provide strategic direction for seasonal buying and merchandise planning
• Ensure optimal product assortment stock levels and inventory productivity
• Review sell-through performance and recommend assortment adjustments
• Collaborate with buying and planning teams to align product strategies with market demand

Brand Partnerships

• Build and maintain strong relationships with principals licensors and brand partners
• Lead commercial negotiations and annual business reviews
• Ensure compliance with brand standards and contractual obligations
• Represent the organization in meetings with international brand partners

Marketing Customer Experience

• Partner with the Marketing team to develop brand campaigns and promotional calendars
• Ensure brand positioning remains consistent across all customer touchpoints
• Support customer acquisition and retention initiatives
• Monitor market trends and competitor activities to identify growth opportunities

Retail Operations Support

• Work closely with Retail Operations to improve store performance
• Ensure product availability and commercial execution across all locations
• Support store openings renovations and expansion projects
• Monitor KPIs including conversion ATV UPT sell-through and stock turn

Leadership People Management

• Lead mentor and develop high-performing brand management teams
• Establish clear objectives and performance measures
• Foster collaboration across Buying Merchandising Marketing Retail Supply Chain Finance and HR
• Drive a culture of accountability innovation and continuous improvement

Reporting Governance

• Prepare executive reports and performance presentations
• Present business reviews to senior leadership and brand partners
• Ensure adherence to company policies governance standards and operational procedures
• Monitor business risks and implement mitigation plans

hr Key Performance Indicators KPIs

• Revenue Growth
• Gross Margin
• EBITDA Operating Profit
• Sales Achievement vs Budget
• Inventory Turnover
• Sell-through Rate
• Stock Cover
• Markdown Percentage
• Market Share Growth
• Brand Partner Satisfaction
• Customer Satisfaction