GTM Engineer
Marketing operations and AI automation
About GigaRev
GigaRev combines growth strategy, marketing execution and AI-enabled workflows. We help businesses improve customer acquisition and conversion through campaigns, content, experimentation and better marketing operations.
The role
We are hiring a GTM Engineer to translate marketing processes into reliable workflows and integrations. Your work will connect campaign planning, content production, lead capture, booking, CRM follow-up and reporting. You will partner with marketers and the client engineering team to develop the execution systems behind local customer acquisition, beginning with a pilot and extending proven workflows across locations.
What you will do
- Map marketing journeys and operational bottlenecks. Turn briefs into workflow designs, data requirements, acceptance criteria and a prioritised implementation backlog.
- Build workflows using tools such as n8n, Make or Zapier, plus JavaScript or Python where needed. Connect advertising, CMS, CRM, booking and reporting systems through APIs and webhooks.
- Develop AI-assisted workflows for research, content briefs, asset repurposing, campaign preparation and performance summaries using approved brand and location information.
- Implement lead routing, reminders, follow-up and lifecycle triggers using agreed customer preferences and business rules. Handle cancellations and reschedules consistently.
- Maintain campaign identifiers, event definitions and location mappings. Help reconcile leads, bookings, attendance and paid outcomes, and flag missing or inconsistent data.
- Build approval steps, access controls, logging, retries, alerts and duplicate prevention. Monitor workflow reliability, data freshness and AI or API usage costs.
- Collaborate with engineering on production integrations and deployment. Document workflows, train operators and turn successful pilot implementations into reusable components.
Experience and application
Experience: 3 or more years, or equivalent evidence of delivery
What you will bring
- Experience in marketing operations, RevOps, automation or software engineering, with production workflows you have personally built and maintained.
- Strong working knowledge of at least one workflow platform, plus the ability to write and debug JavaScript or Python and use SQL for basic data validation.
- Practical API integration skills, including JSON, webhooks, authentication, error handling and secure credential management.
- Understanding of campaign tracking, CRM stages, lifecycle messaging, UTMs and the journey from inquiry to booking and customer conversion.
- Experience using LLM APIs with structured outputs, approved source context, evaluation checks and human review where decisions require it.
- Ability to investigate failures, explain technical choices to marketers and collaborate with engineering and US stakeholders during agreed hours.
Useful additional experience
Experience with advertising-platform integrations, GA4 or Google Tag Manager, offline conversion data, CMS integrations and systems serving multiple locations. Familiarity with Git, deployment environments and AI-assisted coding tools will help.
Your first 90 days
- First 30 days. Map the current systems and data flow, agree measurement definitions and access requirements, and prototype a priority marketing workflow.
- By day 60. Put agreed priority workflows into use with approvals, monitoring and recovery procedures. Validate data against the source systems with marketing and engineering.
- By day 90. Show measured improvements in manual effort, reliability or turnaround time. Deliver documentation and reusable templates for onboarding further locations.