Growth-Focused Digital Marketing Lead - Gaming & Apps

Caliberly; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading organization in gaming solutions is hiring a Digital Marketing Manager. The ideal candidate will have over 6 years of experience in digital marketing with a focus on B2C strategies, particularly in gaming applications. Responsibilities include developing marketing strategies, managing campaigns across multiple platforms, and utilizing data to drive growth. A Bachelor's degree in a relevant field and proficiency in marketing tools are required.

Qualifications

• 6+ years of experience in digital marketing, with at least 4 years in B2C marketing for gaming applications or similar industries.
• Strong knowledge of analytics tools and ability to drive customer engagement.
• Excellent project management, organizational, and leadership skills.

Responsibilities

• Develop and execute comprehensive B2C marketing strategies for gaming or application-based products.
• Oversee digital marketing campaigns across various platforms including Google Ads and Meta.
• Manage performance marketing efforts, optimizing campaigns for ROI.

Skills

B2C marketing

performance marketing

social media advertising

SEO

ASO

data analysis

project management

Education

Bachelor's degree in Marketing, Business, Communications or related field

Tools

Google Ads Manager

Meta Business Suite

TikTok Ads

Google Analytics

Firebase

Job description

A leading organization in gaming solutions is hiring a Digital Marketing Manager. The ideal candidate will have over 6 years of experience in digital marketing with a focus on B2C strategies, particularly in gaming applications. Responsibilities include developing marketing strategies, managing campaigns across multiple platforms, and utilizing data to drive growth. A Bachelor's degree in a relevant field and proficiency in marketing tools are required.