Global Group Marketing Leader — Multibrand Growth

Maa Althahab; Dubai; On-site; AED 300,000 - 540,000; Full time

Job summary

Maa-Althahab, a subsidiary of MAISON DE MAA Group, is seeking a Group Marketing Manager to oversee marketing strategy across markets and brands. You will lead Brand Managers and Marketing Managers, shaping campaigns, launches, and budgets to drive growth and brand equity.

You will coordinate cross-functional teams, ensure consistency of brand guidelines, and optimize ROI across digital, traditional, and e-commerce channels in an international context.

Qualifications

• 8–10 years of progressive marketing experience with global brands.
• 5+ years in a managerial or regional leadership role.
• Experience managing multiple brands and international markets.
• Excellent English communication skills.
• Experience with marketing analytics tools, CRM systems and digital advertising platforms is advantageous.

Responsibilities

• Develop, implement, and monitor the Group Marketing Strategy and annual plans and budgets across all markets.
• Analyze market dynamics, consumer behavior, and competitive landscapes to identify growth opportunities.
• Lead Brand Managers and Marketing Managers to ensure smooth marketing operations.
• Develop annual promotions and discount calendars with Sales for all countries.
• Plan, execute, and monitor marketing campaigns and promotions across countries, including market visits.
• Create brand promotion strategies to strengthen awareness and long-term equity.
• Prepare media and communication plans for each brand and oversee execution across countries.
• Provide strategic recommendations to improve marketing efficiency and ROI.
• Recruit, lead, and develop the marketing team to meet objectives.
• Lead go-to-market launches for new products across markets with tailored plans.
• Conduct competitor analyses on assortment, pricing, promotions, and positioning.
• Monitor budgets and allocate resources effectively to maximize ROI.
• Measure campaign performance with KPIs and adjust as needed.
• Prepare marketing performance reports and country business reviews for executives.
• Collaborate with Sales, E-commerce, Creative, Product Development, and Country Managers.
• Ensure brand guidelines and visual identity are consistently applied across channels.

Skills

Marketing leadership

Brand management

Digital marketing

Marketing analytics

CRM systems

Social media

E-commerce

Team leadership

English communication

Tools

CRM systems

Marketing analytics tools

Job description

Maa-Althahab, a subsidiary of MAISON DE MAA Group, is seeking a Group Marketing Manager to oversee marketing strategy across markets and brands. You will lead Brand Managers and Marketing Managers, shaping campaigns, launches, and budgets to drive growth and brand equity.

You will coordinate cross-functional teams, ensure consistency of brand guidelines, and optimize ROI across digital, traditional, and e-commerce channels in an international context.