Brand Marketing Associate Manager

Majid Al Futtaim; Dubai; On-site; AED 180,000 - 240,000; Full time

Job summary

Majid Al Futtaim is seeking a Brand Marketing Manager for Home under MAF LifeStyle to implement the Marketing & Communications strategy for assigned brands. You will coordinate campaigns, align channels, and nurture retailer relationships to grow revenue and brand equity.

The role requires 4–6 years in marketing, experience in luxury retail or furniture, and a Bachelor in Marketing Management. You will manage budgets, craft in-store activations, and ensure brand standards across all media.

Qualifications

• Minimum 4-6 years of experience in a Marketing role.
• Luxury Retail furniture experience.
• Bachelor Degree in Marketing Management or equivalent.
• Analytical skills to forecast and identify trends and challenges.
• Knowledge of latest marketing technologies and methodologies.

Responsibilities

• Create, develop and execute marketing initiatives, through a well-defined annual Marketing calendar, for assigned brands in line with overall brand Marketing & Communications strategy.
• Create synergy between the various channels of communication, reaching the brand message to the customer through the most effective and efficient medium.
• Implement in-store campaigns to support Operations and ensure smooth roll out of the same.
• Build advertising and promotional plans to drive traffic and sales (Offline and online).
• Manage marketing budgets for assigned brands to ensure optimal utilization in line with overall Marketing budget.
• Ensure all integrated marketing efforts are in compliance with brand standards and Majid Al Futtaim communication strategy.
• Build clear understanding of brand values, customer profile and behaviors to ensure relevant marketing communication and messaging.
• Build strong relationships with internal marketing teams and external vendors where relevant, to ensure productive outcome of collaborative work.

Skills

Marketing strategy

Campaign management

Budget management

Brand management

Client relationships

Education

Bachelor's Degree in Marketing Management or equivalent

Job description

JOB TITLE Brand Marketing Manager - Home | MAF LifeStyle | Communication & Marketing

JOB TITLE Brand Marketing Manager - Home | MAF LifeStyle | Communication & Marketing

Role Summary

The Brand Marketing Manager is responsible for implementing the Marketing & Communications strategy, integrating the marketing efforts for the assigned brands in order to expand footprint, differentiate MAF Lifestyle and brand reputation, nurture client relationships and create opportunities to drive revenue and growth.

ROLE PROFILE

• Responsible for the creation, development and execution of marketing initiatives, through a well-defined annual Marketing calendar, for the assigned brands in line with overall brand Marketing & Communications strategy.
• Create synergy between the various channels of communication, reaching the brand message to the customer through the most effective and efficient medium.
• Implement in-store campaigns to support Operations and ensure smooth roll out of the same.
• Build advertising and promotional plans to drive traffic and sales (Offline and online).
• Manage marketing budgets for assigned brands to ensure optimal utilization in line with overall Marketing budget.
• Ensure all integrated marketing efforts are in compliance with brand standards and Majid Al Futtaim communication strategy.
• Build clear understanding of brand values, customer profile and behaviors to ensure relevant marketing communication and messaging.
• Build strong relationships with internal marketing teams and external vendors where relevant, to ensure productive outcome of collaborative work.

Requirements

• Minimum 4-6 years of experience in a Marketing role
• Luxury Retail furniture experince
• Bachelor Degree in Marketing Management or equivalent
• Analytical skills to forecast and identify trends and challenges
• Knowledge of latest marketing technologies and methodologies