GCC Content Growth Strategist

Canva; Dubai; On-site; AED 300,000 - 540,000; Full time

Job summary

Canva is seeking a GCC Content Strategy Lead to partner with the MENAP Country Manager and drive country-specific content strategy as a growth engine. You will adapt strategies to boost MAU, retention, and revenue, while ensuring local relevance and cultural resonance across Canva’s content ecosystem.

In this role, you’ll lead content health, collaborate with SEO, Localisation, Creators, product and marketing teams, and guide editorial moments to reflect regional trends.

Qualifications

• Must have strategic thinking and execution experience in content
• Strong cross-functional collaboration with regional teams
• Ability to translate regional direction into country plans
• Analytical mindset with data-driven decision making

Responsibilities

• Prioritise and execute country content strategy and growth levers to drive relevance and business impact
• Ensure content meets Canva standards and resonates culturally for local audiences
• Gather insights from sales, partners, and peers to refine strategies
• Own content performance across discovery, editorial, and localization for engagement and retention
• Collaborate with MENAP teams to align priorities and accelerate content-led growth

Skills

Content Strategy

Stakeholder Management

Analytics

Arabic Language

Job description

Canva is seeking a GCC Content Strategy Lead to partner with the MENAP Country Manager and drive country-specific content strategy as a growth engine. You will adapt strategies to boost MAU, retention, and revenue, while ensuring local relevance and cultural resonance across Canva’s content ecosystem.

In this role, you’ll lead content health, collaborate with SEO, Localisation, Creators, product and marketing teams, and guide editorial moments to reflect regional trends.