Full-Stack Marketing Specialist

Valuable Recruitment; Dubai; On-site; AED 146,000 - 221,000; Full time

Job summary

A recruitment agency seeks a Full-Stack Marketing Specialist to enhance their marketing engine. The ideal candidate will have 2-4 years in digital marketing, managing content, lead generation, and CRMs like Zoho. Responsibilities include executing campaigns, generating leads, and ensuring data accuracy in a fast-paced environment. Remote work preferred, focusing on measurable growth and brand trust.

Qualifications

• 2 to 4 years of experience in digital marketing, preferably in service‑based or B2B companies.
• Proven experience running campaigns end‑to‑end.
• Excellent English communication (written and verbal).

Responsibilities

• Create and schedule content across LinkedIn and Meta.
• Manage and optimize landing pages, forms, and lead magnets.
• Design and maintain nurture sequences for leads.
• Ensure data accuracy in Zoho CRM and prepare reports.
• Manage client reviews and maintain brand guidelines.

Skills

Digital marketing

Content creation

Lead generation

CRM management

Email marketing

Analytical mindset

Tools

Zoho CRM

Job description

About the job: Full-Stack Marketing Specialist

Location: Remote; Preferred Eastern Europe

Reports to: 1 Founder and 1 Marketing Head

Team size: 10 - 12 people

Employment Type: Full-time, contractor

About Vyssor

Vyssor Group is a fast‑scaling company based in Dubai that helps international entrepreneurs set up and run businesses in the UAE. With over 120 clients and a growing portfolio of services (incorporation, accounting, recruitment), Vyssor is evolving into a system‑driven, automation‑focused operation.

We're now building a smarter marketing engine, one that turns visibility into qualified leads and qualified leads into paying clients. To do that, we are hiring a Full‑Stack Marketing Specialist who can bridge marketing and sales, own the entire funnel, and deliver measurable growth.

About You

You're a doer with strategic instincts. You've worked across multiple areas of digital marketing: from content and automation to landing pages and lead nurturing, and you care deeply about results, not vanity metrics.

You're analytical but creative, organized but flexible. You understand that marketing isn't about noise; it's about conversion, data, and impact. You're comfortable working remotely, managing multiple tools and stakeholders, and you thrive in a fast‑moving environment where systems, results, and accountability matter.

Top Objectives

1. Build and optimize the end‑to‑end marketing‑to‑sales funnel (lead generation nurturing CRM conversion).
2. Deliver a consistent flow of qualified leads through content, ads, and automation.
3. Improve lead‑to‑call and call‑to‑close rates through transparent, value‑driven messaging.
4. Maintain CRM accuracy, attribution tracking, and campaign reporting for full visibility.
5. Strengthen Vyssor's brand trust and reputation through social proof, reviews, and client stories.

Main Responsibilities

1. Content & Campaign Execution

• Create and schedule content across LinkedIn and Meta.
• Coordinate founder‑led posts and short‑form videos.
• Repurpose top‑performing content into ads, blog snippets, and emails.
• Maintain consistent brand voice, visuals, and message.

2. Lead Generation & Conversion Optimization

• Manage and optimize all landing pages, forms, and lead magnets.
• Collaborate with PPC and SEO specialists to align copy, visuals, and conversion goals.
• Ensure leads flow properly into the CRM and follow‑up automations.
• Track and report on funnel performance (CPL, lead‑to‑call, call‑to‑close).

3. Email Marketing & Automation

• Design and maintain nurture sequences for leads, no‑shows, onboarding, and cross‑selling.
• Run A/B tests on subject lines and calls‑to‑action to improve engagement.
• Monitor open rates, CTRs, and unsubscribe rates and optimize accordingly.

4. CRM, Analytics & Reporting

• Ensure all data in Zoho CRM is accurate, tagged, and attributed.
• Build dashboards tracking lead sources, campaign ROI, and conversion metrics.
• Prepare concise weekly reports and a monthly insights summary for leadership.

5. Social Proof & Brand Governance

• Manage client reviews, testimonials, and reputation campaigns.
• Maintain 100% adherence to Vyssor's brand guidelines.
• Audit all marketing materials for consistency and clarity.

Requirements

• 2 to 4 years of experience in digital marketing, preferably in service‑based or B2B companies
• Proven experience running campaigns end‑to‑end (ads, content, automation, CRM)
• Proficiency with Zoho or similar CRM systems
• Strong analytical mindset with ability to interpret metrics and act on insights
• Excellent English communication (written and verbal)
• Self‑managed, resourceful, and comfortable in a remote, fast‑paced setup
• Bonus: Experience with paid acquisition, email flows, and automation tools