Freelance

Zohorecruit; Dubai; On-site; AED 140,000 - 210,000; Full time

Job summary

Arabian Business is seeking a Social Media Executive to grow its digital presence across platforms. The role blends content, video, design and copy, with a focus on storytelling in Arabic and English.

You will craft, edit and publish social-first content, adapt stories for social, and confidently appear on camera when needed. Responsibilities include creating daily content for Instagram, X, TikTok, YouTube and LinkedIn, editing videos with CapCut/Premiere Pro/Canva, and publishing on schedule

Qualifications

• Proven experience as a social media executive, content creator, or similar role.
• Strong Arabic language skills (written and spoken) with professional-level English.
• Hands-on experience with video editing and static design for social platforms.
• Strong copywriting skills with an understanding of news, business, and digital storytelling.
• Comfortable and confident appearing on camera for social stories and videos.
• Strong understanding of social platforms, trends, and audience behaviour in the MENA region.
• Ability to work collaboratively with editorial, video, and social teams.

Responsibilities

• Create daily social content across platforms including Instagram, X, TikTok, YouTube, and LinkedIn.
• Write captions and social copy in Arabic and English, aligned with brand tone.
• Support editors and reporters in packaging stories for social platforms.
• Edit short-form and mid-form videos using CapCut, Premiere Pro, Canva, or equivalent.
• Design static visuals, carousels, and templates matching brand guidelines.
• Prepare subtitles, headlines, thumbnails, and on-screen text for mobile.
• Appear on camera when required for stories, explainers, interviews, or live coverage.
• Publish content natively and on schedule across all platforms.
• Track performance metrics and apply insights to future content.
• Assist in testing formats, hooks, captions, and visual treatments.
• Operate within newsroom standards for accuracy and attribution.
• Work efficiently under tight deadlines in a fast-paced environment.
• Maintain organized files, assets, and version control.

Skills

Social media experience

Content creation

Video editing

Arabic language

English proficiency

On-camera presence

Copywriting

Collaboration

Tools

CapCut

Premiere Pro

Canva

Job description

Dubai, United Arab Emirates | Posted on 16/02/2026

ITP Media Group reaches an audience of more than 46.7 million people across the Middle East and beyond through its leading websites, portals, social media platforms, events, conferences, award ceremonies, magazines, books and social media influencers agency.

Job Description

Arabian Business is hiring a Social Media Executive to support and grow its digital presence across

social platforms through engaging, platform-native content. This role sits at the intersection of

content, video, design, and copy, with a strong focus on storytelling that resonates with Arabic and

You will be responsible for creating, editing, and publishing social-first content, adapting editorial

stories for social platforms, and representing the brand confidently on camera when required. The role

demands creativity, speed, strong editorial judgment, and fluency in Arabic.

Requirements

Key Responsibilities

Social Content Creation & Storytelling

• Create daily social content across platforms including Instagram, X, TikTok, YouTube, and LinkedIn.
• Write clear, accurate, and engaging captions and social copy in Arabic and English, aligned with brand tone.
• Support editors and reporters in packaging stories for maximum clarity, reach, and relevance on social platforms.

Video & Visual Production

• Edit short-form and mid-form videos for social using tools such as CapCut, Premiere Pro, Canva, or equivalent. Design static visuals, carousels, and templates that align with brand guidelines and platform best practices.
• Prepare subtitles, headlines, thumbnails, and on-screen text optimised for mobile consumption.
• Appear on camera when required for stories, explainers, interviews, or live coverage.

Social Publishing & Performance

• Publish content natively and on schedule across all social platforms.
• Track basic performance metrics (views, engagement, completion rate) and apply insights to future content.
• Assist in testing formats, hooks, captions, and visual treatments to improve performance.

Editorial Standards & Workflow

• Operate within newsroom standards for accuracy, verification, attribution, and representation.
• Work efficiently under tight deadlines in a fast-paced publishing environment.
• Maintain organized files, assets, and version control for reuse and archiving.

Requirements

• Proven experience as a social media executive, content creator, or similar role.
• Strong Arabic language skills (written and spoken) with professional-level English.
• Hands-on experience with video editing and static design for social platforms.
• Strong copywriting skills with an understanding of news, business, and digital storytelling.
• Comfortable and confident appearing on camera for social stories and videos.
• Strong understanding of social platforms, trends, and audience behaviour in the MENA region.
• Ability to work collaboratively with editorial, video, and social teams.