Field Marketing Manager

Little Caesars Pizza; Dubai; Presencial; AED 120.000 - 170.000; Jornada completa

Descripción de la vacante

Little Caesars Pizza is seeking a seasoned Marketing Lead to orchestrate regional advertising for assigned franchisees in the Dubai area. You will shape local campaigns, ensure brand standards, and drive sales growth through data-driven strategies across the region.

The role requires strong analytical and presentation skills, collaboration with marketing teams, and travel up to 50% to support franchisees and assess market opportunities.

Formación

• Bachelor’s degree in marketing, communications, or advertising or equivalent work experience.
• Five years proven experience developing and executing marketing plans.
• Ability to analytically evaluate marketing effectiveness and trends.
• Strong presentation and communication skills.
• Willingness to travel up to 50% and work evenings/weekends as required.

Responsabilidades

• Develops, coordinates and oversees marketing and advertising activities for assigned franchisees within a specific region.
• Provides ongoing marketing and brand direction and support to franchisees with local marketing programs.
• Collaborates with cross-functional teams to develop short-term and long-term marketing strategies and programs focused on driving sales and branding across the region.
• Travels within the region to understand market dynamics and assist franchisees with marketing needs.
• Analyzes regional performance and recommends initiatives to improve outcomes.

Conocimientos

Marketing strategy

Brand management

Analytical skills

Presentation skills

Communication skills

Educación

Bachelor's degree in marketing/communications/advertising

Herramientas

MS Office

Descripción del empleo

Imagine working for a company that measures its success based off the growth of its colleagues, a company that invests in its future by investing in you. Little Caesars is a company where our colleagues make an impact.

Your Mission:

Develops, coordinates and oversees all marketing and advertising activities for assigned franchisees within specific region. Provides ongoing marketing and brand direction and support to franchisees with local marketing programs. Work with marketing to team to develop short-term and long-term strategies and marketing programs focused on driving sales, traffic, market share growth and branding across the region.

How You’ll Make an Impact:

• Support, coach, and counsel franchisees with local store marketing programs.
• Assure brand standards are consistently met across the region.
• Assesses regional performance and opportunities across all franchisees.
• Travel within region to fully understand market dynamics, identify new sales opportunities, and to assist franchisees with their specific marketing needs.
• Provides analysis and recommendations related to regional initiatives.
• May assist with regional market tests such as but not limited to new products, promotions, and pricing.
• Develop branded training programs for local marketing teams.
• Analyzes marketing plan effectiveness and cost efficiencies with franchisee for priority situations. Provides further developmental recommendations as needed.
• Communicates with franchisees, marketing staff and senior management on marketing plans and strategies. Ensures timely, accurate and thorough marketing communication to assigned area of responsibility.
• Collects and analyzes annual ad-plan for all assigned franchisees. Provides recommendations and coaches as necessary to stimulate further sales and/or further target investment dollars.
• Identifies and develops marketing action plans, including local store marketing, for priority markets and priority store situations. Assist when needed in plan execution.
• Conducts meetings (individual, DMA, or CoOp) in-field to expand knowledge bases and further develop Local and Local Store Marketing.

Who You Are:

• Bachelor’s degree with an emphasis in marketing, communications, or advertising or equivalent work experience may be considered.
• Five years proven experience developing and executing marketing plans.
• The ability to analytically and statistically evaluate print, broadcast, marketing effectiveness, overall sales and competitive trends.
• Knowledge and understanding of vertically integrated marketing philosophies.
• Excellent presentations skills, with the ability to convey facts and ideas clearly to both individuals and large groups.
• Evidence of well-developed verbal and written communication and presentation skills.
• Excellent analytical and problem-solving skills.
• Excellent planning, time-management, organizational, and multi-tasking skills.
• Demonstrated proficiency with Microsoft Office applications; Excel, PowerPoint, Word, Adobe Acrobat.
• The ability to travel 50% by airplane, automobile, or public transportation as necessary, and to adhere to the travel policy guidelines.
• The ability to work evenings and weekends and in the store as required and directed.
• Experienced in the retail industry, preferably in field marketing.
• Understands basic restaurant operations, particularly customer service.

Where You’ll Work:

• Half of working time spent in the marketplace consulting with franchisees and evaluating the effectiveness of marketing efforts and expenditures. No hazardous conditions present.
• Exposure to elements in the store environment.

All items listed above are illustrative and not comprehensive. They are not contractual in nature and are subject to change at the discretion of Little Caesars Enterprises Inc.

Little Caesar Enterprises, Inc. is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regards to that individual’s race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender identity, age, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

The Company will strive to provide reasonable accommodations to permit qualified applicants who have a need for an accommodation to participate in the hiring process (e.g., accommodations for a job interview) if so requested.

This company participates in E-Verify. E-Verify and Right to Work.