Field Marketing Coordinator

Rimini Street, Inc; United Arab Emirates; On-site; AED 183,000 - 258,000; Full time

Job summary

A global enterprise software support provider is seeking a Field Marketing Coordinator to drive pipeline, demand, and lead generation across the Middle East. This role involves executing marketing campaigns, managing event logistics, and collaborating with sales teams to enhance lead nurturing. The ideal candidate will have a bachelor’s degree, fluency in English, and a minimum of 3 years of B2B marketing experience in the software IT services sector. This is a remote position based in Dubai, UAE.

Qualifications

• Proven track record in B2B marketing, with at least 3 years experience.
• In depth knowledge of the Middle East market.
• Demonstrative lead generation results that translate into sales revenue.

Responsibilities

• Drive and implement the optimal mix of marketing programs.
• Manage and execute all logistics for marketing events.
• Analyze, track and measure campaigns; report metrics to stakeholders.

Skills

Fluency in English

Professional working proficiency in Arabic

Strong event management background

Ability to track, measure, analyze metrics

Education

Bachelor's degree in marketing or communications

Tools

SFDC

Marketo

Qlik

Job description

About Rimini Street, Inc.

Rimini Street, Inc. (Nasdaq: RMNI), a Russell 2000® Company, is a global provider of end-to-end enterprise software support, management and innovation solutions and the leading third‑party support provider for Oracle, SAP and VMware software. Our comprehensive portfolio of unified solutions helprun, manage, support, customize, configure, connect, protect, monitor, and optimize enterprise application, database and technology software, enabling our clients to achieve better business outcomes, significantly reduce costs and reallocate resources towards strategic projects. The Company has signed thousands of contracts with Fortune Global 100, Fortune 500, midmarket, public sector and government organizations who selected Rimini Street as their trusted, proven mission‑critical enterprise software solutions provider and achieved better operational outcomes, realized billions of US dollars in savings and funded AI and other innovation investments.

To learn more, please visit www.riministreet.com, and connect with Rimini Street on X, Facebook, Instagram, and LinkedIn.

Position Summary

The Field Marketing Coordinator will deploy the regional marketing strategy in line with the business objectives for ME. You'll assume the responsibility for driving pipeline, demand, and lead generation in the region. This includes generating interest, enabling sales and accelerate/influence existing opportunities to create inbound leads.

The Field Marketing Coordinator will utilize regional and corporate marketing capabilities and engage closely with the in‑region EMEA team to roll out marketing campaigns, as well as strategize and execute field‑marketing programs. This position will report to the Sr. Marketing Manager, EMEA South.

Essential Duties and Responsibilities

• Execution of the marketing plan in ME
• Drive and implement the optimal mix of marketing programs; use data to identify the most effective
• channels and calls to action for the region
• Work closely with the corporate PR team & local distribution houses to coordinate media/analyst activities
• Manage and execute all logistics for marketing events and conferences in the region
• Execute field marketing programs such as RSI executive briefings, seminars,
• client/prospect dinners, live/on‑demand webinars, etc.
• Collaborate with corporate marketing and Sales to plan and roll outcampaigns and lead nurturing for the region
• Source and manage local vendors for marketing program execution such as direct mail, etc.
• Manage local translations and the translation agency, ensuring the best quality of work
• Support Global Client Engagement with regional user groups & program deliverables
• Provide guidance on local marketing messages and material, website, campaign concept and creative
• development to ensure effectiveness for the region
• Facilitate and track lead distribution and follow up activities with the SDR and Sales teams
• Analyze, track and measure campaigns; report metrics and overall ROI to internal stakeholders
• Manage project timelines, quality issues, resources, SOW (scope of work) / budget
• Monitor and report effectiveness of marketing communications
• Work with Sales to build target account lists based on data/intelligence
• Understand marketing automation technologies across the entire lead nurturing process
• Build client relationship and support client marketing effort to improve retention and upsell

Education

Bachelor’s degree required; in marketing or communications preferred

Location

Remote - Dubai, UAE

Experience

Proven track record in B2B marketing, with at least 3 years of experience in the software IT services industry, focusing on the Middle East market.

Qualifications & Skills

• Fluency in English with strong written, editing and oral communication skills.
• Professional working proficiency in Arabic a plus
• In depth knowledge of the Middle East market and third‑party vendors/agencies to partner with
• Previous field marketing responsibility for ME is essential
• Ability to track, measure, analyze and communicate metrics essential
• Experience with marketing automation tools and CRM systems such as SFDC, Marketo, Qlik.
• Strong event management background.
• Hands‑on approach, able to manage both planning and execution across multiple priorities.
• Highly self‑motivated individual who enjoys working in a team environment
• Tenacious problem solver with a strong work ethic, sense of urgency and desire to succeed
• Ability to work within a complex matrix organization with executive management, customers, media plus internal/external stakeholders
• Demonstrative lead generation results that translate into sales revenue

Our work is challenging and meaningful. We start and end each day with a sense of achievement and purpose guided by our core values, the Four Cs:

• Company
  • We dream big and innovate boldly.
• Colleagues
  • We work with extraordinary people who create a culture of mutual respect and collaboration.
• Clients
  • We relentlessly pursue solutions that help clients achieve their goals. Our unmatched client care is rooted in our passion for exceptional service.
• Community
  • We believe in leaving the world a better place than we found it. With the Rimini Street Foundation, we’ve made positive impacts in six continents for over 425 charities.

Accelerating Company Growth

• Nasdaq-listed under ticker symbol RMNI since October 2017
• Over 5,900+ signed contracts to date, including Fortune 500 and Global 100 companies
• Over 2,000 team members in 23 countries
• US and international recognition for industry leadership and philanthropic efforts. See all of our awards and recognitions here: https://www.riministreet.com/company/awards/

Rimini Street is committed to creating a diverse and inclusive environment and is proud to be an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, national origin, sexual orientation, gender or gender identity, disability, protected veteran status, or any other characteristic protected by law.

To learn more about how Rimini Street is redefining the enterprise software support industry, visit http://www.riministreet.com

Please Note: Rimini Street does not accept resumes submitted by recruiting/staffing firms unless specifically requested by Human Resources. Unsolicited resumes will be ineligible for referral fees.