Executive Director Marketing- Luxury

MCG Talent; Dubai; On-site; AED 350,000 - 550,000; Full time

Job summary

MCG Talent seeks an Executive Director of Marketing to lead overall marketing strategy for a portfolio of luxury brands in the UAE. This senior leadership role focuses on world-class brand positioning, integrated campaigns and elevated customer engagement across multiple touchpoints.

The ideal candidate has 10–15 years in luxury marketing, branding, PR and communications, with experience across real estate, hospitality, fashion or luxury lifestyle sectors and working with global creative

Qualifications

• Proven leadership in luxury brand environments.
• Strong strategic, creative and commercial mindset.
• Expertise in digital marketing, storytelling and stakeholder management.

Responsibilities

• Lead brand strategy, positioning and long-term equity building.
• Drive integrated marketing campaigns across luxury developments and experiences.
• Oversee PR, media relations, executive visibility and reputation management.
• Lead digital marketing, CRM strategy and AI-driven customer engagement initiatives.
• Manage broker and partner marketing programs.
• Oversee customer contact center alignment with brand and conversion objectives.
• Collaborate with commercial, sales, development, HR and external agency partners.

Skills

Leadership

Brand strategy

Integrated marketing campaigns

PR & communications

Digital marketing & CRM

Stakeholder management

Multi-market campaigns

Education

Bachelor’s degree in Marketing/Communications/PR

Job description

A leading luxury company in the UAE is looking for an experienced Executive Director of Marketing to lead the overall marketing strategy across a portfolio of high-end brands. This is a senior leadership role focused on building world-class brand positioning, driving integrated campaigns, and elevating customer engagement across multiple touchpoints.

The ideal candidate will bring 10–15 years of experience in luxury marketing, branding, PR, and communications, with strong exposure to premium consumer sectors such as real estate, hospitality, fashion, or luxury lifestyle brands. Experience leading large-scale, multi-market campaigns and working with global creative agencies is highly preferred.

Key Responsibilities:

• Lead brand strategy, positioning, and long-term equity building
• Drive integrated marketing campaigns across luxury developments and experiences
• Oversee PR, media relations, executive visibility, and reputation management
• Lead digital marketing, CRM strategy, and AI-driven customer engagement initiatives
• Manage broker and partner marketing programs
• Oversee customer contact center alignment with brand and conversion objectives
• Collaborate closely with commercial, sales, development, HR, and external agency partners

Requirements:

• Bachelor’s degree in Marketing, Communications, PR, or related field
• Proven leadership experience within luxury brand environments
• Strong strategic, creative, and commercial mindset
• Expertise in digital marketing, storytelling, and stakeholder management