Events & Sponsorship Strategy Lead

First Abu Dhabi Bank (FAB); Abu Dhabi; On-site; AED 280,000 - 500,000; Full time

Job summary

First Abu Dhabi Bank (FAB) seeks a skilled events and sponsorships manager to lead planning, coordination, and execution of FAB's events, sponsorships, client engagement platforms, and strategic activations. You will drive high‑quality experiences that strengthen FAB's brand and client relationships while delivering measurable business and community outcomes.

The role covers end‑to‑end delivery, budgeting, vendor management, governance compliance, and post‑event evaluation, with regular

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, Event Management, Public Relations, or a related discipline.
• Minimum 5 years of relevant experience in events, sponsorships, marketing, communications, stakeholder engagement, or project management.

Responsibilities

• Manage end-to-end delivery of assigned corporate events, sponsorship activations, client engagements, executive events, conferences, hospitality programmes, and internal engagement initiatives.
• Translate business and stakeholder requirements into clear event plans, timelines, budgets, production briefs, run-of-shows, guest journeys, and delivery milestones.
• Coordinate all event touchpoints, including venue management, logistics, production, protocol, branding, registration, hospitality, content coordination, and guest experience.
• Ensure assigned events are delivered to the expected quality standards, agreed timelines, approved budgets, and defined objectives.
• Support the evaluation of sponsorship opportunities against strategic relevance, target audience, brand fit, rights value, business impact, and expected return.
• Manage the activation of assigned sponsorships and ensure contractual rights and benefits are delivered, tracked, and optimized.
• Work with organizers, rights holders, agencies, and internal teams to maximize FAB visibility, client engagement, employee engagement, community reach, and brand impact.
• Maintain sponsorship trackers, calendars, deliverables, approvals, and post-activation evidence.
• Partner with internal business units, senior stakeholders, Marketing, Communications, Procurement, Legal, Compliance, Finance, and external partners to ensure joined-up delivery.
• Act as a key point of contact for assigned projects, providing clear updates, recommendations, issue escalation, and post-event reporting.
• Build and maintain strong working relationships with government entities, event organizers, suppliers, agencies, and strategic partners.
• Mobilize internal contributors and external resources to support pre-event, live-event, and post-event communication and delivery requirements.
• Manage purchase requests, supplier onboarding, invoices, and cost tracking in line with FAB procurement and financial governance requirements.
• Ensure all activities comply with FAB policies, brand guidelines, approval processes, legal, compliance, risk, and regulatory requirements.
• Identify project risks, dependencies, and operational issues early and support mitigation plans.
• Prepare post-event and post-sponsorship reports capturing objectives, outcomes, attendance, client engagement, brand visibility, budget performance, lessons learned, and recommendations.
• Track performance indicators such as client engagement, lead generation, media value, brand exposure, rights utilization, community reach, employee engagement, and stakeholder satisfaction where applicable.
• Maintain accurate records, dashboards, calendars, and supporting documentation for portfolio visibility and senior management reporting.
• Identify opportunities to improve efficiency, sustainability, supplier performance, event formats, and attendee experience.
• Functions within the framework and boundaries of Group policies as well as overall organizational and governance frameworks.

Skills

Project management

Stakeholder management

Budgeting

Vendor management

Event planning

Education

Bachelor's degree in Marketing, Communications, Business Administration, Event Management, Public Relations, or a related discipline

Job description

First Abu Dhabi Bank (FAB) seeks a skilled events and sponsorships manager to lead planning, coordination, and execution of FAB's events, sponsorships, client engagement platforms, and strategic activations. You will drive high‑quality experiences that strengthen FAB's brand and client relationships while delivering measurable business and community outcomes.

The role covers end‑to‑end delivery, budgeting, vendor management, governance compliance, and post‑event evaluation, with regular