eCommerce & Digital Marketing Manager

Kempinski Hotel; Dubai; On-site; AED 180,000 - 280,000; Full time

Job summary

Kempinski Hotel Dubai seeks a seasoned Website & Digital Marketing Lead to oversee content, SEO, e-marketing and social media aligned with corporate standards. You will drive revenue through performance reports, KPI reviews and cross-functional collaboration with Marketing, Revenue and Corporate offices.

Responsibilities include maintaining multilingual content, executing promotional campaigns, optimizing site performance, and creating regional web strategies with suppliers and agencies to boost

Qualifications

• Minimum of 2 to 3 years' experience in a similar position.
• Preferably in an international, luxury five-star hotel.
• Experience in e commerce and digital marketing.
• Strong analytical skills.
• Ability to coordinate cross-functional teams and manage commercial targets.
• English - excellent communication skills.

Responsibilities

• Maintain and update website content in all languages per CMS guidelines.
• Liaise with corporate office for website enhancements.
• Review rate and room descriptions and translations with stakeholders.
• Develop and maintain a keyword matrix for the hotel content.
• Ensure all content and images meet corporate standards.
• Create promotional content with Marketing and Revenue teams.
• Review Kempinski.com information and coordinate tasks.
• Assist corporate on website-related tasks.
• Ensure SEO keyword usage and rankings across regions.
• Update meta descriptions and tags; liaise with agency and corporate.
• Develop email newsletters and maintain subscriber database.
• Manage social media channels per corporate guidelines.
• Monitor social channels and review sites and respond accordingly.
• Develop and implement e-marketing initiatives and partnerships.
• Establish annual online advertising plans and PPC coordination.
• Ensure brand consistency across electronic channels.
• Benchmark electronic media and monitor competition sets.
• Review and monitor primary competition for market leadership.
• Ensure photo quality and avoid duplication on web pages.
• Provide monthly website KPI reports to management and HQ.
• Support rate parity across channels with Revenue leadership.
• Liaise with Corporate Office on initiatives needing brand input.

Skills

Analytical skills

E-commerce

Digital marketing

English communication

Cross-functional coordination

Commercial targets achievement

Job description

The overall scope of the position is to maintain the hotel website actively update content in accordance with the Kempinski Corporate manuals and policies The selected candidate will take care of Search Engine Optimization SEO manage online marketing activities for the hotel through development and monitor the representation of the hotel in social media Approve Website content for hotels on weekly basis Attendant monthly regional call to ensure that website performance meets revenue goals Initiation development and implementation of new properties within the region in conjunction with corporate office and suppliers Establish business relationship with local supplier and manage the everyday relation and communication Monitor and manage hotel websites through audits and propose actions to increase revenue and the profitability of the brand channel as well as the guest experience and overall web performance KPIs Assist in implementing corporate initiatives throughout the region Create and analyze regional performance reporting as well as propose solutions for improvement Implement a coherent Web and e-Commerce approach in the market in relation to the brand and its competitors

Website Content Management

• Ensure website content is always up to date in all languages available updated according to the CMS corporate guidelines
• Liaise with the corporate office for any website enhancements
• Review and maintain rate and room type descriptions in OWS e g translations images etc in coordination with the relevant stakeholders
• Establish develop and maintain a keyword matrix for the hotel and consider when designing website content
• Ensure all content pictures and text is according to corporate standards
• Create and implement promotional content for special offers and packages in coordination with the hotel s Marketing and Revenue Managers
• Review and amend hotel information available on Kempinski com
• Flexibility to assist corporate office on website related tasks

Search Engine Optimization SEO

• Ensure all efficient use of keywords in website content
• Review the ranking of the hotel website on search engines and update the hotel website with relevant search terms and adequate keyword frequency to ensure that the hotel website gets the best possible page rank
• Review and monitor both the content and search engine ranking of competitors websites and react appropriately to maintain the competitiveness of the Kempinski hotel website
• Update and optimize meta descriptions and tags
• Liaise with the website agency and corporate office for any website enhancements

eMail Marketing

• Actively develop and maintain a database of corporate and hotel email newsletter subscribers through both online and offline solicitation
• Prepare and send with regular frequency a corporate Email Newsletter to all guests individuals that have subscribed to receive the hotel e-newsletter
• Ensure emailers are in line with the strategy and corporate guidelines i e Corporate Identity

Social Media

• Update and manage the corporate representation and social media channels as per corporate policies and guidelines
• Ensure the monitoring and active respond of the corporate social media and review site tool
• Ensuring consistent representation of the brand

eMarketing Strategy

• Develop and implement emarketing initiatives for the hotel key feeder markets to increase the number of qualified visitors to the hotel website thus increasing revenues and conversion
• Identify and develop joint e-commerce initiatives with qualified local regional and or national partners sites
• Establish and implement the hotel s annual advertising plan for electronic channels assist on matters related to creative and media planning for PPC
• Ensure brand and marketing message on electronic channels is consistent with overall marketing activities i e special promotions offers etc
• Research and Benchmark electronic media adverts and articles to ensure that the hotel remains a market leader in coordination with public relations department
• Review and monitor your hotel s primary competition set on a regular basis and ensure maintain competitiveness throughout the markets

Photo Optimization

• Ensure the picture quality loaded on the web pages are according to the corporate identity guidelines
• Avoid picture duplication on the website
• Identify signature shots representing both the hotel and the brand

Website Analytics

• Analyze the website user behavior site performance source of referrals etc and act accordingly
• Analyze the website production bookings reports available from on the website statistical package and or from the hotel s Opera property management system
• Provide monthly reports on website KPI to the management team of the hotel and the regional and corporate offices

Support

• Monitor and assist in ensuring Rate parity together with the Revenue Director Manager throughout all electronic distribution channels
• Support and liaise with Corporate Office in all initiatives and in which hotel feedback corporation is necessary

• Minimum of 2 to 3 years' experience in a similar position
• Preferably in an international, luxury five-star hotel
• Experience in e commerce and digital marketing
• Strong analytical skills
• Ability to coordinate cross-functional teams and manage commercial targets.
• English - excellent communication skills