Dubai-Based International Field Marketing Manager

Arby's, Inc.; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading multi-brand restaurant company in Dubai is seeking a Manager, International Field Marketing. The role involves overseeing franchisees to implement effective marketing strategies for brand awareness and growth. Candidates must have a Bachelor's degree in Marketing, 5 years of marketing experience, and strong analytical and communication skills. This position requires a global mindset and the ability to thrive in a fast-paced environment.

Qualifications

• Minimum 5 years marketing experience required.
• Restaurant industry relevant experience preferred.
• International experience required.

Responsibilities

• Lead franchisees in developing multi-channel marketing strategies.
• Manage media strategies across traditional and digital channels.
• Track and optimize marketing campaign performance.
• Collaborate with Regional Teams to drive performance.
• Drive strategic planning for new market entries.
• Lead development of market-relevant menu strategies.
• Ensure brand standards and consistency across marketing channels.

Skills

Global Mindset

Strong analytical skills

Excellent written and verbal communication

Ability to lead multiple projects

Self-starter

Education

Bachelors Degree in Marketing/Business

Job description

A leading multi-brand restaurant company in Dubai is seeking a Manager, International Field Marketing. The role involves overseeing franchisees to implement effective marketing strategies for brand awareness and growth. Candidates must have a Bachelor's degree in Marketing, 5 years of marketing experience, and strong analytical and communication skills. This position requires a global mindset and the ability to thrive in a fast-paced environment.