Director/Payments Products

Emirates Telecommunications Group Company PJSC (Etisalat by e&); Dubai; On-site; AED 600,000 - 1,200,000; Full time

Job summary

Emirates Telecommunications Group Company PJSC (Etisalat by e&) seeks a senior product leader to define the unified vision for e money’s payments products, drive international expansion, and ensure regulatory alignment across markets. The role guides strategy, partnerships, and go-to-market models while delivering a consistent customer experience.

You will lead cross-country squads, champion fintech-as-a-service concepts, and own monetization through product bundling and platform reuse, shaping

Qualifications

• Bachelor's degree in a relevant field with strong tech or business foundation.
• 12+ years of financial product development or leadership experience in fintech or financial services.
• 8–10 years in consumer and business fintech products, with proven scaling across domains.

Responsibilities

• Define and execute unified product vision, portfolio strategy and market positioning.
• Lead international expansion with localization, regulatory alignment and differentiation.
• Drive performance with KPIs across growth, revenue and user metrics.
• Engage stakeholders and build partnerships with financial institutions and ecosystem players.
• Develop and mentor multi-country product teams across markets.

Skills

Strategic leadership

Cross-functional collaboration

Market expansion

Education

Bachelor's Degree in Computer Science or Business Management or related fields

Tools

APIs

SDKs

Job description

Responsible for defining and executing the unified product vision, portfolio strategy, and market positioning for e& money’s payments products and offerings.

The role drives growth by delivering innovative, scalable, and compliant financial products across. A key mandate of this role is leading the international expansion of the product portfolio, ensuring successful localization, regulatory alignment, and competitive differentiation across all e& operating companies and global markets, while delivering a consistent customer experience.

Responsibilities

Strategic Leadership & Vision

• Support the end-to-end product strategy across e& money consumer and merchant offerings by ensuring alignment with group-level priorities and growth objectives.
• Execute the strategy of the Group Fintech Center of Excellence from payments product perspectives, driving unified product frameworks, reusable modules, and consistent go-to-market models across markets.
• Create fintech opportunities (e.g., embedded finance, cross-border payments, open API marketplaces) into viable, scalable product solutions.
• Lead product-aligned squads across App, CVM, Payments, and Embedded Finance to deliver modular, scalable, and high-performing products.
• Champion a fintech-as-a-service product model by developing APIs, SDKs, and embedded capabilities for internal and external partners.
• Execute monetization strategies through product bundling, platform reuse, and speed-to-market execution.

Market Expansion & Localization

• Lead the international rollout of e& money products, ensuring they meet the unique regulatory, cultural, and customer needs of each market.
• Partner with OpCo leadership to adapt product design, pricing, and go-to-market strategies for local competitiveness.
• Identify and launch new product verticals tailored to high-growth international markets, enhancing customer value and brand presence.
• Establish a global-to-local product governance model to maintain innovation speed while ensuring market compliance and operational readiness.

Performance Management

• Define and track KPIs such as app downloads, active users, transaction volumes by product/channel, revenue, EBITDA, and merchant/agent performance.
• Continuously refine product-market fit using user research, behavioral analytics, and Voice of Customer (VOC) insights.
• Conduct market and competitive intelligence to inform roadmap prioritization and product positioning.

Stakeholder Engagement & Communication

• Serve as a product advisor to the senior leadership teams across e& money, Finco, and OpCos.
• Build and maintain strategic partnerships with financial institutions, technology providers, and ecosystem players to accelerate product adoption and growth.
• Represent the product organization internally and externally, promoting innovation, market relevance, and customer value.
• Partner with the Head of Experience to deliver seamless, conversion-optimized user journeys across all platforms.
• Embed customer-centric design principles into all product development cycles.

Team Development & Organizational Leadership

• Lead and mentor a high-performance, multi-country product organization with teams in Egypt, Pakistan, UAE, and other markets.
• Implement a product talent strategy, ensuring succession planning, career development, and capability building.
• Foster a culture of accountability, speed, and innovation while ensuring alignment with corporate goals

Qualifications

• Bachelor’s Degree in Computer Science or Business Management or related fields
• 12+ years of financial product development or leadership experience in fintech, financial services, banks or tech domains
• 8-10 Years in Consumer & Business Fintech products, proven track record in launching and scaling fintech products across multiple domains (i.e. cards, wallets, lending, insurance, B2B)

Job Info

• Job Identification 11463
• Job Category Product & Solution Management