Director of Media Analytics & Insights

Dubai Careers - A Smart Dubai Initiative; Dubai; On-site; AED 508,000 - 608,000; Full time

Job summary

The Dubai Government Media Office is seeking a Media Analytics Director to lead the Research and Analytics and Media Monitoring teams, using data to inform decisions across GDMO and shape Dubai’s communications, including sentiment tracking and media activity.

You will unify Dubai Key Messages, manage the Analytics budget with Finance, ensure monthly KPI reports with documentation, and develop talent while coordinating strategy with Directors across GDMO for local, regional and international

Qualifications

• Master’s degree in business, finance, economics, or information technology.
• Experience with Microsoft Power BI, Tableau, or MicroStrategy.

Responsibilities

• Develop the strategy for Media Analytics, across the Research and Analytics team and the Media Monitoring team, to support the overall GDMO vision, direction and strategic objectives.
• Ensure the successful implementation of the strategic vision for Media Analytics to achieve the strategic objectives set out for the department in line with the overall GDMO strategy.
• Lead the teams within Media Analytics to deliver the objectives set out in alignment with the GDMO strategy through research, data and reports.
• Develop and maintain excellent working relationships with Directors across GDMO, working together when needed to support and deliver the GDMO strategy.
• Develop and manage the Media Analytics budget, working with Finance to secure funds and ensuring proper tracking of the allocated budgets across the Media Analytics Center teams.
• Ensure monthly KPI reports are generated, shared with Strategy & Excellence on time and supported by documentation to aid in capturing and calculating the KPI metrics.
• Develop talent within the MA teams, focusing on soft skills as well as technical skills development.

Education

Master’s degree in business, finance, economics, or information technology

Tools

Power BI

Tableau

MicroStrategy

Job description

The Dubai Government Media Office is seeking a Media Analytics Director to lead the Research and Analytics and Media Monitoring teams, using data to inform decisions across GDMO and shape Dubai’s communications, including sentiment tracking and media activity.

You will unify Dubai Key Messages, manage the Analytics budget with Finance, ensure monthly KPI reports with documentation, and develop talent while coordinating strategy with Directors across GDMO for local, regional and international