Director Marketing

Altron; Abu Dhabi; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading marketing firm in Abu Dhabi is seeking a Marketing Manager to oversee the marketing team and drive strategy. Responsibilities include leading campaigns, managing budgets, conducting market research, and collaborating cross-functionally. Ideal candidates should demonstrate strong leadership and strategic planning skills. This role offers the opportunity to shape the brand's presence in the market and achieve key business objectives.

Responsibilities

• Manage, guide, and supervise the marketing team, assigning projects and ensuring goals are met.
• Create and oversee the marketing budget, allocating resources across various channels and campaigns.
• Analyze market trends, identify target audiences, and conduct competitor research to inform strategy.
• Lead the creation and execution of marketing campaigns across all channels, including digital, print, and events.
• Work with other departments to ensure consistent messaging and achieve company goals.
• Oversee brand positioning, ensuring consistent messaging and a positive brand image.
• Track and analyze key performance indicators to measure campaign success and adjust plans as needed.
• Develop and execute comprehensive marketing strategies and annual plans to align with business objectives.

Job description

• Team leadership: Manage, guide, and supervise the marketing team, assigning projects and ensuring goals are met.
• Budget management: Create and oversee the marketing budget, allocating resources across various channels and campaigns.
• Market research: Analyze market trends, identify target audiences, and conduct competitor research to inform strategy.
• Campaign management: Lead the creation and execution of marketing campaigns across all channels, including digital, print, and events.
• Cross-functional collaboration: Work with other departments, such as sales and product development, to ensure consistent messaging and achieve company goals.
• Brand management: Oversee brand positioning, ensuring consistent messaging and a positive brand image.
• Performance analysis: Track and analyze key performance indicators (KPIs) to measure campaign success and adjust plans as needed.
• Strategic planning: Develop and execute comprehensive marketing strategies and annual plans to align with business objectives.