Director, Institutional Sales UK and EMEA - Digital Assets

Keyrock; Abu Dhabi; On-site; AED 440,000 - 662,000; Full time

Job summary

A leading digital asset company is seeking a Director, Institutional Sales UK and EMEA to expand its client base and drive sales initiatives in the region. The ideal candidate will have over 7 years of institutional sales experience, strong relationships in the finance sector, and a deep understanding of digital assets. This role offers competitive compensation and the flexibility to work remotely.

Benefits

Competitive salary package

Flexible working hours

Opportunity to work remotely

Qualifications

• 7+ years of experience in institutional sales within financial services, with 2+ years in digital assets sales.
• Extensive knowledge of OTC sales & trading, financing, and derivatives.
• Strong institutional network in crypto and traditional finance.

Responsibilities

• Implement the sales strategy for OTC spot, derivatives and structured products.
• Build and maintain long-term relationships with institutional clients.
• Collaborate with trading, product, and technology teams to design bespoke solutions.

Skills

Institutional sales experience

Knowledge of blockchain ecosystems

Client relationship management

Sales strategy development

Communication skills

Education

Bachelor’s degree in finance, economics, or engineering

Tools

Financial analysis tools

Job description

About Keyrock

Since our beginnings in 2017, we've grown to be a leading change‑maker in the digital asset space, renowned for our partnerships and innovation.

Today, we rock with over 210 team members around the world. Our diverse team hails from 42 nationalities, with backgrounds ranging from DeFi natives to PhDs. Predominantly remote, we have hubs in London, Brussels, Singapore and Paris, and host regular online and offline hangouts to keep the crew tight.

We are trading on more than 80 exchanges, and working with a wide array of asset issuers. As a well‑established market maker, our distinctive expertise led us to expand rapidly. Today, our services span market making, options trading, high‑frequency trading, OTC, and DeFi trading desks.

But we’re more than a service provider. We’re an initiator. We're pioneers in adopting the Rust Development language for our algorithmic trading, and champions of its use in the industry. We support the growth of Web3 startups through our Accelerator Program. We upgrade ecosystems by injecting liquidity into promising DeFi, RWA, and NFT protocols. And we push the industry's progress with our research and governance initiatives.

At Keyrock, we're not just envisioning the future of digital assets. We're actively building it.

Mission statement

We are seeking a dynamic and experienced Director, Institutional Sales UK and EMEA to drive Keyrock’s institutional initiatives in the UK and EMEA region, focusing on expanding our institutional client base in the digital asset space. Reporting to the Head of Institutional Sales, as an Individual Contributor will spearhead strategic initiatives with VCs, Asset Managers, Private Wealth and other institutions to grow regional revenues through OTX spot trading, financing and derivative products that include options, futures, and structured products.

Job description

Sales Strategy & Execution

• Implement the sales strategy

  Developed by Keyrock’s Head of Institutional Sales and Chief Commercial Officer for OTC spot, derivatives and structured products, and expand our financing portfolio with institutional clients.

• Identify and qualify high‑value leads

  Based on strategic fit, revenue potential, and market alignment.

• Drive end‑to‑end sales processes

  From prospecting to deal closure – supported by our CCO and Head of Institutional Sales – ensuring alignment with Keyrock’s institutional sales objectives.

Client Relationship Management

• Build and maintain trusted, long‑term relationships

  With clients by understanding their goals and delivering tailored investment and financing solutions.

• Act as the primary point of contact

  Ensuring seamless communication and high client satisfaction.

• Proactively address client challenges

  Leveraging internal teams to resolve issues and strengthen partnerships.

Product Expansion & Innovation

• Collaborate with trading, product, and technology teams

  To design bespoke solutions involving derivatives and structured products.

• Identify and activate opportunities for cross‑selling
• Stay ahead of industry trends, regulatory developments, and blockchain innovations

  To ensure offerings remain competitive.

Market Analysis & Insights

• Develop risk‑return models

  To support strategic recommendations and decision‑making.

• Provide actionable insights to internal stakeholders

  To enhance product development and market positioning.

Team Collaboration & Leadership

• Work closely with Corporate and Institutional Sales team colleagues

  To help market and recommend client strategy proposals.

• Work closely with cross‑functional teams

  Including structuring, compliance, legal, and engineering to ensure seamless delivery of investment and financing solutions.

• Represent Keyrock at industry events, conferences, and trade shows

  To enhance brand visibility in the region.

Background and experience

• 7+ years of experience in institutional sales within financial services, with at least 2+ years in digital assets sales.
• Extensive knowledge of OTC sales & trading, financing and derivatives (options, futures, structured products) and blockchain ecosystems.
• Experience in tailoring and selling derivatives strategies with options is a must.
• Proven track record as an Individual Contributor of successfully engaging with VCs, Hedge Funds and/or private wealth, and of closing complex deals.
• Strong institutional network in both crypto and traditional finance sectors.
• Familiarity with trading concepts, market‑making algorithms, and financial analysis tools.
• Bachelor’s degree in finance, economics, engineering, or a related field; advanced degrees or certifications (e.g., CFA, FRM) are a plus.

Crypto Enthusiast: Passionate about digital assets, DeFi, and the tokenized economy.

Strategic Thinker: Able to synthesize complex information and align sales strategies with long‑term business goals.

Our recruitment philosophy

We value self‑awareness and powerful communication skills in our recruitment process. We seek fiercely passionate people who understand themselves and their career goals. We're after those with the right skills and a conscious choice to join our field. The perfect fit? A crypto enthusiast who’s driven, collaborative, acts with ownership and delivers solid, scalable outcomes.

Our offer

• A competitive salary package
• Autonomy in your time management thanks to flexible working hours and the opportunity to work remotely
• The freedom to create your own entrepreneurial experience by being part of a team of people in search of excellence

As an employer we are committed to building a positive and collaborative work environment. We welcome employees of all backgrounds, and hire, reward and promote entirely based on merit and performance.

Due to the nature of our business and external requirements, we perform background checks on all potential employees, passing which is a prerequisite to join Keyrock.