Digital Marketing Specialist

Remote DXB; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

Alfa Laval is seeking a data-driven Digital Performance Analyst to own and optimize web performance topics, including SEO and traffic optimization, across MEA markets.

The role requires strong English communication, stakeholder coordination, and proficiency with MS Office and ERP systems. Travel within the MEA region is expected as part of cross-functional collaboration.

Qualifications

• Excellent written and verbal English communication.
• Strong analytical thinking with a data-driven approach.
• Experience coordinating with multiple stakeholders across functions.
• Proficiency with Microsoft Office Suite and ERP systems.
• Willingness to travel within the MEA region.

Responsibilities

• Own and support web performance topics, including SEO, AI search, and traffic optimization.
• Coordinate activities with digital agencies and internal stakeholders.
• Track and report on KPIs related to website performance, visibility, and campaign impact.
• Identify optimization opportunities through testing and continuous improvement.
• Share recommendations on trends in search and digital marketing.

Skills

English communication

Analytical thinking

Stakeholder management

Education

Bachelor's degree in business/analytics/data science or related field

Tools

Microsoft Office Suite

ERP systems

Job description

Responsibilities

• Own and support web performance topics, including organic/inorganic visits, SEO, AI search, and traffic optimization
• Coordinate activities with digital agencies and internal stakeholders
• Track and report on KPIs related to website performance, visibility, and campaign impact
• Identify optimization opportunities through testing and continuous improvement
• Share recommendations on new trends in search and digital marketing

Requirements

• Strong communication skills in English (verbal and written)
• Analytical thinking and data-driven approach
• Four-year college degree in business, analytics, statistics, data science, or related field preferred
• Experience in stakeholder management across multiple business functions
• Proficiency in Microsoft Office Suite and ERP systems
• Ability to travel within the MEA region when required

About the Company

Alfa Laval is a Swedish multinational company specializing in engineering innovation for heat transfer, separation, and fluid handling to create a more sustainable future.