Digital Marketing Officer

Canadian University of Dubai; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading higher education institution in Dubai is looking for a Digital Marketing Officer to manage digital campaigns, analyze performance metrics, and collaborate on marketing materials. The ideal candidate has a degree in Marketing or Communications and 2-3 years of experience, with strong writing skills in English. Join an innovative team committed to empowering future leaders and enhancing brand engagement in a vibrant environment.

Benefits

Opportunities for personal and professional growth

Culturally diverse and collaborative environment

Qualifications

• 2–3 years of experience in digital marketing or communications.
• Hands-on experience with Google Ads, Analytics, SEO/SEM tools.
• Good knowledge of UX and customer journey mapping.

Responsibilities

• Manage digital campaigns across SEO/SEM, email, social media.
• Analyze performance metrics and optimize campaigns.
• Coordinate internal communications like emails and SMS.

Skills

Google Ads

SEO/SEM tools

Content management systems

Strong writing skills

Editing skills

Communication skills

Education

Degree or diploma in Marketing or Communications

Job description

Are you passionate about digital storytelling and data-driven marketing? We're looking for a Digital Marketing Officer to join our Marketing and Advancement team to plan, execute, and optimize campaigns that elevate our brand and engagement.

Key Responsibilities:

• Manage digital campaigns across SEO/SEM, email, social media, and display ads.
• Maintain and grow our social media presence and website traffic.
• Analyze performance metrics and optimize campaigns for better ROI.
• Collaborate with internal teams and external partners to develop effective marketing materials and landing pages.
• Coordinate internal communications (emails, SMS, digital screens).
• Support content creation and marketing collateral production.

What We’re Looking For:

• A degree or diploma in Marketing, Communications, or related field.
• 2–3 years of experience in digital marketing or communications.
• Hands-on experience with Google Ads, Analytics, SEO/SEM tools, and content management systems.
• Strong writing, editing, and communication skills in English (Arabic or French is a plus).
• Good knowledge of digital trends, UX, and customer journey mapping.
• Comfortable working with agencies, vendors, and cross-functional teams.
• Familiarity with the Canadian market or Canadian-affiliated institutions is an advantage.

Ideal Traits:

• Creative thinker | Detail-oriented | Organized | Collaborative
  Excellent time management | Strong interpersonal skills | Data-driven mindset

Why Join Canadian University Dubai?

At Canadian University Dubai (CUD), we offer more than just a job, we offer a mission. As one of the UAE’s leading higher education institutions, we combine Canadian academic excellence with a vibrant, inclusive, and innovative campus experience. Here’s why you’ll love working with us:

• A culturally diverse and collaborative academic environment
• A mission-driven institution focused on empowering future leaders
• Opportunities for personal and professional growth
• Strong ties to Canada and international education standards
• A dynamic team of professionals making a real impact in the region

Established in 2006, CUD is one of the most promising universities in the Middle East, Africa, and South Asian region, QS Ranked in the top 2% of Universities in the World, the#1 University in Dubai,and21stin the Arab Region according to theQS Arab Region Rankings 2025.

Our expanded City Walk campus hosts state-of-the‑art amenities with a focus on entrepreneurship, innovation, and creativity. Combining all the essential elements of technology, the avant‑garde campus brings a new experience to students, featuring: laboratories, research facilities, media studios, high‑tech classrooms, a multipurpose theatre, gymnasium, student centre, plenty of dining and entertainment options, and many more!

With the world’s fastest growing population, Dubai is home to an exciting, diverse, multi‑cultural blend of young, dynamic, professionals, all drawn to the Emirate for its unrivalled lifestyle and the outstanding employment prospects.