Digital Marketing Manager (Social Media)

PureHealth; Abu Dhabi; On-site; AED 210,000 - 320,000; Full time

Job summary

PureHealth in Abu Dhabi is seeking a Digital Marketing Manager (Social Media) to plan and execute data-driven campaigns across its digital channels. You will own content strategy, track KPIs, and deliver insights that optimize performance while aligning with PureHealth’s brand and business goals.

The role requires extensive experience in performance marketing, strong collaboration with publishers and influencers, and a hands-on ability to manage budgets, stay ahead of trends, and ensure

Qualifications

• Bachelor’s degree in communication, marketing or related field (Master's Degree preferred).
• 7+ years of experience in performance marketing with a strong track record of driving results.
• Proficiency in Google Ads, Google Analytics, Facebook Business Manager, SEO tools and email marketing platforms.

Responsibilities

• Plan and execute digital marketing strategies across key channels, including social media.
• Monitor campaigns, analyze KPIs, and present actionable insights to optimize performance.
• Collaborate with publishers, influencers and stakeholders to amplify company values and announcements.
• Manage, grow and sustain reach across social media to engage audiences and optimize spend.
• Ensure campaigns stay within budget while delivering maximum impact.
• Stay updated on emerging digital marketing trends and ensure compliant data privacy practices.

Skills

Performance marketing

Content strategy

Digital marketing strategy

Campaign optimization

Education

Bachelor’s degree in communication, marketing or related field

Master's Degree preferred

Tools

Google Ads

Google Analytics

Facebook Business Manager

SEO tools

Email marketing platforms

Job description

Job Title: Digital Marketing Manager (Social Media)

Job Location: Abu Dhabi

Job Purpose

Responsible for planning, executing, and implementing digital marketing strategies (content and performance) across key PureHealth digital channels. This includes tracking and analyzing key performance indicators (KPIs) to measure campaign effectiveness and delivering regular reports with actionable insights to optimize performance.

Key Responsibilities

• Implement digital marketing strategies aligned with PureHealth Objective. Plan and execute campaigns across various digital marketing and social media channels.
• Monitor strategy implementation for PureHealth Entities. Develop content strategies to engage target audiences and increase top of mind recall.
• Collaborate with publishers, influencers & key stake holders to amplify company values, strategic announcement, corporate communication strategy to create a cohesive narrative on digital.
• Manage, grow and sustain the reach across social media channels to engage the target audience while driving insights to optimise spends.
• Track and analyse key performance indicators (KPIs) across all digital channels. Prepare and present performance reports with actionable insights to stakeholders for Purehealth & Group Entities
• Monitor expenses to ensure campaigns stay within budget while delivering maximum impact.
• Stay updated with emerging digital marketing trends, tools, and technologies.
• Ensure all digital marketing activities adhere to legal and ethical standards, including data privacy regulations.

Requirements

• Bachelor’s degree in communication, marketing or related field. (Master's Degree preferred)
• 7+ Years of experience in performance marketing with a strong track record of driving results. Preferred 2 Years of experience in a leading digital agency in a performance marketing role.
• Proficiency in digital marketing tools and platforms, including but not limited to Google Ads, Google Analytics, Facebook Business Manager, SEO tools, and email marketing platforms.

About PureHealth: PureHealth is the UAE’s largest integrated healthcare platform, committed to revolutionizing the nation’s healthcare ecosystem and advancing the future of health through innovation, technology, and world-class care delivery

Why Join Us?

At PureHealth, you’ll be part of a transformational journey to redefine healthcare through technology and human-centered innovation. We empower our teams to create impact, challenge boundaries, and lead change. Working with us means contributing to a purpose driven mission—advancing the future of health—while growing your career in one of the UAE’s most dynamic, fast-evolving organizations.