Digital Marketing Manager Luxury

Manpower Professional; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading luxury retailer is seeking an Arabic speaking Digital Manager to implement digital strategies. This role requires a strong understanding of digital marketing and experience in luxury advertising. The ideal candidate has 4-5 years of relevant experience, analytical skills, and is fluent in both Arabic and English. A competitive salary package of 20,000 AED per month is offered.

Qualifications

• Minimum 4-5 years full-time work experience in luxury and digital advertising.
• Strong digital knowledge including web, mobile, and social media.
• Excellent analytical and computer skills.

Responsibilities

• Assist with the development and implementation of digital communication plan.
• Manage digital agency relationships and online advertising strategies.
• Attend industry events and networking sessions.

Skills

Digital marketing

SEO

Social media expertise

Analytical skills

Fluent Arabic

Fluent English

Job description

Overview

A globally recognised leading luxury retailer is seeking an Arabic speaking Digital Manager. You will be reporting directly to the Marketing & Communication Manager.

Actively participate in the development and implementation of the digital communication strategy. Responsible for building the brand online through the implementation of rigorous online marketing campaigns aimed at acquiring and converting potential customers and increasing exposure. A significant expertise in digital & social media is required with an experience in Luxury industry.

Responsibilities

• Assist with the development and implementation of annual digital communication plan:
  • Support Marketing & Communication Manager in defining the overall digital strategy for the company in the Middle East liaising
  • Improve brand share of voice by proposing digital related media and marketing contributions:
    • Search Engine Optimization
    • Search Engine Advertising
    • Email Marketing
    • Behavioural retargeting programmes
    • Social Marketing
    • Mobile Marketing
  • Manage digital agency relationships
• Online Advertising:
  • Coordinate with company’s Headquarters, local agencies to develop, budget, push and implement local digital advertising strategy.
  • Liaise with headquarters on all creative asset development and approvals.
  • Improve SEM results including keyword strategy, budget allocations, creative testing across desktop, mobile and tablet platforms.
  • Coordinate with media agency on continued optimizations of Wholesale Search Campaigns.
  • Follow performance and report results for each campaign by vehicle and make recommendations on future advertising plans.
  • Manage and track monthly invoices and budgets for all digital media and production.
  • Coordinate, manage and proofread all translation projects related to digital.
• Attend to industry events, seminars and networking sessions to keep abreast of digital.

Qualifications

• Minimum 4-5 years full-time work experience; previous experience in luxury, traditional and digital advertising, and CRM required.
• Strong digital knowledge including web, mobile and social media; experience working in digital development environments and applying digital best practices.
• Excellent analytical and computer skills.
• Team player with strong interpersonal, writing and presentation skills.
• Attention to detail with the ability to handle multiple tasks simultaneously.
• Must be a self-starter, entrepreneurial, resourceful and comfortable working in a small team environment where self-sufficiency is essential.
• Fluent Arabic & English (written and spoken).
• Arabic - Fluent / Excellent
• English - Fluent / Excellent

Geographical Responsibility

Middle East Zone including India, North Africa and other assigned territories.

Salary Details

• Currency: UAE Dirhams
• Gross Package / Month: 20,000

About The Company

Manpower Professional, a division of Manpower Inc., offers comprehensive, expert recruitment services backed by award winning training, assessment and selection and outsourcing. Our extensive resources, world-class client list, and reputation attract a diverse group of talented candidates, with every level of education, skills and experience. Manpower Professional helps find and retain top people in IT, accounting, banking, finance, engineering, Sales and marketing.