Digital Marketing Manager - L'Occitane Group

Chalhoub Group; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading luxury retailer in Dubai is seeking a Digital Marketing Manager to drive the digital performance agenda for premium beauty brands. You will lead various digital marketing strategies, manage campaign budgets, and optimize performance across multiple platforms. The ideal candidate will have proven experience in managing paid social and digital platforms, strong analytical skills, and a background in the beauty or luxury retail sectors. The position offers a competitive benefits package including healthcare and flexible working policies.

Benefits

Health care

Child education contribution

Remote and flexible working policies

Employee discounts

Qualifications

• Proven experience managing paid social and Google platforms.
• Strong understanding of digital performance metrics and media strategy.
• Experience leading or mentoring teams.

Responsibilities

• Lead the digital performance function to achieve campaign targets.
• Develop and execute comprehensive digital marketing strategies.
• Oversee the full campaign lifecycle through monitoring and optimization.

Skills

Digital performance management

Budget management

Strong analytical skills

Social media advertising

Tools

Meta Ads Manager

Google Ads

Google Analytics

Excel

Job description

INSPIRE | EXHILARATE | DELIGHT

For over seven decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. In its pursuit to excel as a hybrid luxury retailer, the Group has curated a portfolio of over 10 owned brands and strengthened its distribution and marketing expertise for over 400 international names across luxury fashion, beauty, jewellery, watches, eyewear, and art de vivre categories.

Every step at Chalhoub Group is taken to build a future where luxury dreams become reality — bridging cultures and crafting memorable experiences for our consumers. Be it by constantly reinventing itself, committing to innovation, or embracing new technologies, the Group is shaping the future of luxury retail. It delivers seamless omnichannel experiences across more than 950 stores, online platforms, and mobile apps. Driving this innovation journey is The Greenhouse — the Group’s innovation hub, incubator, and accelerator for startups and emerging businesses, regionally and globally.

What you'll be doing:

As the Digital Marketing Manager, you will help shape the future of beauty retail by leading the digital performance agenda for some of the region’s most loved premium beauty brands within L'Occitane Group— driving data‑led growth, elevating brand storytelling, and enhancing customer experiences across every digital touchpoint.

Leadership & Strategy

• Lead the end‑to‑end digital performance function, overseeing daily targets, budget management, campaign pacing, and overall spend phasing to ensure efficiency and high ROAS.
• Guide the seasonal and always‑on platform strategies, ensuring alignment between marketing, PR, e‑commerce, and agency partners.
• Serve as the main point of contact for all digital performance activities, leading business reviews, presenting insights, and communicating strategic recommendations to key stakeholders.
• Foster strong cross‑functional collaboration and ensure all campaigns follow brand guidelines, best practices, and strategic priorities.

Technical & Product Excellence

• Develop and execute comprehensive digital marketing strategies across Meta (Facebook/Instagram), Snapchat, TikTok, Pinterest, and Google platforms including Search, Performance Max (PMax), Shopping, and Demand Gen.
• Oversee full campaign lifecycle—planning, creation, execution, monitoring, and optimization—using data‑driven insights, A/B testing, audience segmentation, and creative best practices.
• Collaborate closely with e‑commerce teams to align paid media strategy with sales targets and ensure seamless user journeys from ad impression through checkout.
• Lead and optimize shopping and catalog‑based campaigns to maximize online revenue and customer acquisition.
• Analyze performance data, conduct deep dives, and translate insights into actionable optimization recommendations. Prepare regular reporting and presentations.

Budget, Efficiency & Performance Management

• Manage and strategically allocate budgets across channels to maximize ROAS and reach performance goals.
• Track spend efficiency, daily pacing, phasing, and cost trends to ensure campaigns remain on target.

Organic & Cross‑Channel Integration

• Oversee organic social media strategy and execution to ensure a cohesive brand presence and strong community engagement that complements paid initiatives.

Innovative & Analytical Mindset

• Apply a solutions‑oriented, detail‑focused approach to overcome platform limitations and enhance performance media outcomes through creative, data‑led workarounds.

What you’ll need to succeed

• Proven experience managing paid social and Google platforms within a DTC, beauty, luxury, or retail e‑commerce environment.
• Strong understanding of digital performance metrics, optimisation techniques, and full‑funnel media strategy.
• Experience leading or mentoring small teams.
• Demonstrated ability to manage budgets and drive measurable growth.
• Hands‑on proficiency across Meta Ads Manager, Google Ads, TikTok Ads Manager, Snapchat Ads, Pinterest Ads, and similar tools.
• Strong analytical mindset with experience using Google Analytics and Excel/Sheets for reporting.
• Exceptional communication, organisation, and stakeholder‑management skills.

What we can offer you

With us,you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.

We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employeediscounts.

We Invite All Applicants to Apply

It Takes Diversity Of Thought, Culture, Background, Differing Abilities and Perspectives to truly Inspire, Exhilarate and Delight our customers. At Chalhoub Group, we are committed to inclusion and diversity.

We welcome all applicants to apply and be part of our exciting future. We ensure equal opportunity for all our applicants without regard to gender, age, race, religion, national origin or disability status.