Digital Marketing Lead - MBFFJP00001870

Atribs Metscon; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A prominent digital marketing firm is seeking a candidate in Dubai for a role focused on driving strategic marketing efforts and managing digital acquisition strategies. The position involves creating comprehensive marketing plans across various channels, ensuring efficient customer acquisition, and enhancing brand visibility. Ideal for a digital marketing professional with a strong track record in campaign management.

Responsibilities

• Drive strategic marketing efforts and innovative digital first solutions.
• End-to-end management of digital marketing acquisition strategy.
• Define strategies and develop comprehensive Digital Marketing Plans.

Job description

Responsibilities

Drive strategic marketing efforts and innovative digital first solutions to acquire high quality customers as per the required eligibility criteria and account balance requirement for Mashref digital banking proposition.

Scale up digital acquisition campaign while keeping Cost Per Acquisition efficient.

End-to-end management of digital marketing acquisition strategy, creative positioning, execution, and optimization of all digital acquisition campaigns and digital touchpoints to boost Acquisition, Activation, Spend, Engagement and overall visibility to build brand equity for the segment.

Define strategies and develop comprehensive & impactful Digital Marketing Plans covering Acquisition channels / paid media including but not limited to Search Engine Marketing, SEO/ASO/GEO, Display banners, social media, Partnerships, Email Marketing, Affiliates, Influencers, etc. Supported by offline & awareness media, owned (utilize bank’s internal assets) and earned (PR).