Digital Marketing Lead

Lancesoft Europe; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading digital banking company in Dubai is seeking a strategic marketing professional to drive digital acquisition efforts. This role focuses on managing and optimizing marketing campaigns across various digital channels, aimed at enhancing customer engagement and brand visibility. Ideal candidates will have a strong background in digital marketing and a proven track record in customer acquisition strategies.

Qualifications

• Experience in strategic marketing efforts, especially in digital banking.
• Proficiency with digital acquisition channels like SEO, SEM, and social media.
• Ability to manage and optimize digital marketing campaigns effectively.

Responsibilities

• Drive strategic marketing efforts and innovative digital solutions for customer acquisition.
• Manage digital marketing acquisition strategy and campaigns.
• Develop comprehensive digital marketing plans covering various acquisition channels.

Job description

Description :

Drive strategic marketing efforts and innovative digital first solutions to acquire high quality customers as per the required eligibility criteria and account balance requirement for Mashreq digital banking proposition.

Scale up digital acquisition campaign while keeping Cost Per Acquisition efficient.

End to end management of digital marketing acquisition strategy, creative positioning, execution, and optimization of all digital acquisition campaigns and digital touchpoints to boost Acquisition, Activation, Spend, Engagement and overall visibility to build brand equity for the segment.

Define strategies and develop comprehensive & impactful Digital Marketing Plans covering Acquisition channels / paid media include but not limited to Search Engine Marketing, SEO / ASO / GEO, Display banners, social media, Partnerships, Email Marketing, Affiliates, Influencers, etc. Supported by offline & awareness media, owned (utilize bank s internal assets) and earned (PR).