Digital Marketing Executive for Clinic/Wellness Center

Ontime Group; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A healthcare services company in Dubai seeks a Digital Marketing Executive to enhance their digital footprint and patient engagement. Responsibilities include creating marketing strategies, managing content across platforms, and analyzing performance metrics. Candidates should have a Bachelor's degree in marketing, preferably with experience in healthcare marketing. The role requires excellent communication skills and a passion for health and wellness.

Qualifications

• Experience in digital marketing preferably within a healthcare or wellness context.
• Strong understanding of digital marketing techniques and patient engagement strategies.
• Familiarity with analytics tools and social media platforms.

Responsibilities

• Develop and implement digital marketing strategies for our clinic services.
• Create and manage content that resonates with our target audience.
• Analyze online performance metrics to improve patient engagement.
• Conduct research on health and wellness trends.
• Coordinate online advertising campaigns ensuring they align with our brand.
• Collaborate with healthcare professionals on promotional materials.
• Monitor and respond to online reviews to enhance our reputation.

Skills

Digital marketing techniques

Patient engagement strategies

Content creation

Excellent communication

Analytics tools (Google Analytics)

Social media advertising

Education

Bachelor's degree in marketing communications or a related field

Tools

SEO tools

Job description

Description

Ontime Group is looking for a dedicated and innovative Digital Marketing Executive for our Clinic/Wellness Center division. This role will focus on enhancing our digital footprint and patient engagement through targeted marketing initiatives that promote our health and wellness services.

Responsibilities

• Develop and implement digital marketing strategies specifically tailored for our clinic and wellness center services
• Create curate and manage content that resonates with our target audience across social media email newsletters and our website
• Analyze online performance metrics to improve patient engagement and drive new patient acquisitions
• Conduct research on health and wellness trends to inform marketing content and strategy
• Coordinate online advertising campaigns including PPC social media ads and display ads ensuring they align with our brand messaging
• Collaborate with healthcare professionals to create educational and promotional materials that highlight our services
• Monitor and respond to online reviews and feedback to enhance our online reputation
• Stay updated with the latest digital marketing strategies and healthcare marketing trends

Requirements

• Bachelors degree in marketing communications or a related field
• Experience in digital marketing preferably within a healthcare or wellness context
• Strong understanding of digital marketing techniques and patient engagement strategies
• Ability to create engaging and informative content tailored for a healthcare audience
• Excellent communication skills both verbal and written
• Familiarity with analytics tools (e.g. Google Analytics) and SEO as they relate to healthcare services
• Strong organizational abilities and attention to detail
• Experience with social media platforms and advertising tools
• Passion for health and wellness and understanding of patient needs