Digital Marketing Executive

Saeed & Mohammed Al Naboodah Group; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading group marketing firm in Dubai is searching for a Digital Marketing Executive to drive brand awareness and engagement. The ideal candidate should have 2-4 years of experience managing paid media campaigns across platforms such as Meta, Google, and TikTok. Responsibilities include optimizing campaigns, analyzing metrics, and collaborating with creative teams. This position requires a data-driven mindset and a passion for innovation.

Qualifications

• 2-4 years of experience in managing paid advertising campaigns.
• Strong understanding of audience targeting and performance metrics.
• Ability to interpret insights and recommend improvements.

Responsibilities

• Plan, execute, and optimize paid media campaigns.
• Conduct keyword research and competitor analysis.
• Track and analyze key performance metrics.
• Implement A/B testing for ad optimization.
• Support SEO initiatives to enhance online visibility.

Skills

Hands-on experience with paid media campaigns

Understanding of digital marketing funnels

Creative thinking

Data-driven mindset

Tools

Meta Ads Manager

Google Ads

Google Analytics

Job description

We are looking for a creative and performance-driven Digital Marketing Executive to join our Group Marketing team. The ideal candidate will have hands‑on experience managing and optimizing paid media campaigns across multiple platforms — including Meta (Facebook & Instagram), Google (Search & Display), TikTok, Snapchat, and LinkedIn — to drive brand awareness, engagement, and lead generation.

Key Responsibilities

• Plan, execute, and optimize paid media campaigns across all major digital and social media channels.
• Conduct keyword research and competitor analysis to enhance campaign performance.
• Track, analyze, and report on key metrics (CTR, CPC, CPA, ROAS, conversions, etc.) to measure success.
• Implement A/B testing to optimize ad creatives, targeting, and messaging.
• Support SEO initiatives and website performance improvements to enhance online visibility.
• Manage and monitor tracking pixels, UTM parameters, and analytics tools (Google Analytics, Meta Pixel, etc.).
• Stay up to date with the latest digital trends, ad formats, tools, and best practices across platforms.
• Collaborate with the creative, content, and brand teams to deliver cohesive digital campaigns.
• Assist in planning and executing integrated marketing strategies across owned, paid, and earned channels.

Requirements

• 2–4 years of experience managing paid advertising campaigns across multiple digital platforms.
• Strong understanding of digital marketing funnels, audience targeting, performance metrics, and conversion optimization.
• Hands‑on experience with Meta Ads Manager, Google Ads, Google Analytics, and other key digital tools.
• Data‑driven mindset with the ability to interpret insights and recommend improvements.
• Creative thinker with excellent attention to detail and a passion for innovation.