Digital Marketing Assistant, Ounass - UAE National

Ounass; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading e-commerce platform in Dubai is seeking a Digital Marketing Specialist to manage and optimize online advertising campaigns. Responsibilities include reporting on performance metrics, conducting competitor analysis, and creating ad copies. Ideal candidates should have experience in digital marketing and a strong analytical skill set. This role offers an opportunity to be at the forefront of online retail marketing in the UAE.

Qualifications

• Experience in running digital marketing campaigns, particularly Google Ads.
• Ability to report and analyze campaign performance metrics.
• Strong skills in data gathering and reporting.

Responsibilities

• Running reporting dashboards for performance metrics.
• Conducting competitor analysis for campaign insights.
• Maintaining digital marketing calendar and strategies.
• Creating and updating ad copy for various campaigns.

Job description

Overview

Running and reporting on Google campaigns

Responsibilities

• Running all topline numbers for reporting dashboards for Ounass
• Reporting dashboard WoW performance by channel
• Weekly reporting on new customer acquisition
• Running app download reports via Adjust tool
• Brand specific campaign performance reports
• General ad hoc data gathering/reporting requirements
• Setting up and maintaining UTM tracking tags
• Competitor analysis and data gathering to understand and collate key competitor campaigns and launch timings
• Consolidating monthly costs
• Reporting daily on campaigns performance (ROI, IS, CTR) across accounts and markets
• Running paid advertising across SEM channels
• Keyword research for key search campaigns
• Own the ad copy creation process
• Updating all regions with new ad copies and required extensions
• Monitor and enhance active bid strategies
• Maintaining digital marketing calendar
• Communicating new brands, add to search accounts and removing discontinued brands
• Writing of paid search copy and site links, including getting these translated
• Downloading customer lists to create custom audiences
• Setup of Google Search Ads and social media
• Maintain SA360 budget groups & strategies
• Ongoing SA360 templates creation and fixing
• Audience/remarketing lists update
• Ongoing campaigns optimization – performance based
• Briefing creatives requirements via JIRA
• Coordinating campaign asset delivery and translations
• Delivering assets to digital marketing analysts and ensuring campaigns go live according to deadlines
• Assisting in coordinating other team members to ensure costs are being managed and flagging/understanding when targets are not being met