Digital Marketing Analyst (Remote)

Fakeeh University Hospital; Dubai; Remote; AED 120,000 - 200,000; Full time

Job summary

A healthcare institution in Dubai is seeking a Digital Marketing Analyst to measure and optimize digital marketing campaigns. The ideal candidate will have 4-7 years of experience in digital marketing analytics, strong proficiency with analytics tools, and a proactive approach to problem-solving. This role involves cross-functional collaboration and the management of advertising campaigns to drive results.

Qualifications

• 4-7 years of experience in digital marketing analytics or a related field.
• Proven experience working remotely in a fast-paced environment.
• Solid understanding of SEO, SEM, and digital marketing best practices.

Responsibilities

• Analyze digital marketing campaigns to measure performance.
• Develop and maintain dashboards to track KPIs.
• Collaborate with teams to optimize digital marketing strategies.

Skills

Digital marketing analytics

Data interpretation

Communication

Attention to detail

Proactive problem-solving

Tools

Google Analytics

Google Data Studio

Facebook Ads

Job description

Responsibilities

• Analyze digital marketing campaigns across multiple platforms to measure performance and identify areas for improvement.
• Develop and maintain dashboards and reports to track key performance indicators (KPIs) for digital marketing initiatives.
• Collaborate with cross-functional teams to design, implement, and optimize digital marketing strategies.
• Conduct in-depth analysis of website traffic, conversion rates, and user engagement using analytics tools.
• Monitor and report on trends in digital marketing, including SEO, SEM, social media, and content marketing.
• Utilize data-driven insights to recommend actionable strategies for campaign optimization and audience targeting.
• Manage and optimize paid advertising campaigns, ensuring maximum ROI and alignment with business objectives.
• Perform competitor analysis to benchmark performance and identify new opportunities.
• Support the creation and testing of A / B experiments to improve campaign effectiveness.
• Ensure data accuracy and integrity in all marketing analytics and reporting activities.

Qualifications

• 4-7 years of experience in digital marketing analytics or a related field.
• Proven experience working remotely in a fast-paced environment.
• Strong proficiency with analytics tools such as Google Analytics, Google Data Studio, or similar platforms.
• Demonstrated ability to interpret complex data and translate findings into actionable recommendations.
• Experience managing and optimizing digital advertising campaigns (e.g., Google Ads, Facebook Ads).
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Solid understanding of SEO, SEM, and digital marketing best practices.
• Ability to manage multiple projects and prioritize tasks effectively.
• Strong attention to detail and commitment to data accuracy.
• Self-motivated with a proactive approach to problem-solving.