Digital Ad Operations Executive

ITP Media Group; Dubai; On-site; USD 50,000 - 70,000; Full time

Job summary

A leading media company in the Middle East is seeking a Digital Ad Operations Specialist to manage and optimize advertising campaigns within various platforms. The ideal candidate should possess strong analytical skills, attention to detail, and a proactive approach to campaign management. Join a dynamic team focused on delivering high-quality media campaigns across the Hospitality B2B Entertainment & Design division.

Qualifications

• Three years of experience in Ad Operations or digital marketing campaigns.
• High proficiency in ad ops technologies like DFP and GA4.
• Excellent organizational and time management skills.

Responsibilities

• Oversee campaign management and ad scheduling across various platforms.
• Track and troubleshoot delivery issues and ensure quality assurance.
• Collaborate with internal and external teams for successful campaign execution.

Skills

Analytical skills

Communication skills

Problem-solving abilities

Multitasking

Education

BA/BS or equivalent working experience

Tools

DFP

GA4

Meta

Zoho

Job description

ITP Media Group (ITP) is one of the largest media companies in the Middle East with a portfolio of more than 80 brands. The company delivers quality up to date content to its readers viewers delegates and guests through digital print events awards video content social media platforms and social media influencers. These brands include major international and regional names such as Time Out Arabian Business Harper s Bazaar Construction Week and Esquire.

Advertising Operations is the foundation of ITP Media Group s media business and we are looking for an experienced Digital Ad Operations Specialist to manage and optimise digital media campaigns within our Hospitality B2B Entertainment & Design Division. You will help oversee the crucial task of end-to-end delivery of our digital advertising campaigns analytics reporting and delivery included across all digital platforms. Our ideal candidate is performance-driven analytical and a multi-tasker proficient in interpreting ad analytics actioning and measuring KPIs and translating data into insights. Experience working with an ad ops team and cross-functional groups is mandatory.

Requirements

The Digital Ad Operations Executive will ensure timely execution of all tasks related to ad operations including trafficking troubleshooting optimisation and reporting of ad campaigns across digital social and newsletter platforms within our Hospitality B2B Entertainment & Design division. We are looking for someone who is dynamic proactive and has extreme attention to detail.

We are looking for someone to:

• Oversee campaign management alongside the ADOPS manager across multiple accounts and brands.
  
• Handle the implementation scheduling and rotation of ads within online advertising and social media campaigns.
  
• Track campaign status identify and troubleshoot delivery issues and review reporting data for quality assurance.
  
• Measure and optimise campaigns using vendor-specific dashboards GA4 and marketing analytics reports against delivery and KPI objectives.
  
• You will be the initial point of contact alongside the manager for troubleshooting issues; Managing and resolving issues as they arise such as discrepancies between reporting systems.
  
• Liaison with the sales team for tracking campaign setup deliverables and maintenance communications.
  
• Troubleshoot creative issues and monitor under/over delivery issues.
  
• QA or troubleshoot 3rd party tags. Test ad creatives to ensure they comply with individual site specifications.
  
• Stay current on key developments in the rapidly changing digital advertising space and apply that knowledge to recommend or build new processes that support changing industry needs.
  
• Create and maintain digital operations processes recommend updates and efficiencies. Educate teams schedules check-ins for ongoing maintenance and help ensure adoption.
  
• Collaborate with internal cross-functional teams and external partners to discuss campaign setup (i.e. KPI goals) execution QA troubleshooting and optimisation success.
  

Who are you

• In-depth knowledge of the various paid marketing channels and technologies including paid search retargeting social network advertising (Facebook Instagram TikTok X LinkedIn and more) and content distribution and placement networks.
  
• Target and KPI obsessed.
  
• A concrete understanding of the ad delivery processes.
  
• Excellent analytical communication optimisation skillsStrong analytical critical thinking and optimisation skills.
  

Competencies

• Deadline-orientated.
  
• Excellent documentation to ensure nothing is missed across multiple campaigns running concurrently.
  
• Ability to reduce costs for ad delivery.
  
• Seasoned client liaison skills including project management and conflict resolution.
  
• Overall accountability for planning forecasting delivery and growth of profitable publisher campaigns
  

QUALIFICATIONS AND EXPERIENCE

• Three years of executing or supporting growth/acquisition digital marketing campaigns in an Ad Operations role or ad publishing and campaign management.
  
• BA/BS or equivalent working experience.
  
• High level of proficiency with DFP and other ad ops core technologies.
  
• Experience using GA4 Meta Zoho and marketing analytics reports against delivery and KPI objectives.
  
• Good analytical troubleshooting and problem-solving abilities and an exceptional eye for detail/organizational skills.
  
• Multitasking with effective resolution management in a fast-paced growing environment.
  
• Solid understanding of digital ad space and publisher media buying.
  
• Ability to research and implement monetization strategies.
  
• Implement ad ops tools to address workflow inefficiencies improve testing maintain inventories and automate ad scheduling.
  
• Identify advertising opportunities and revenue models to control ad spend by observing emerging trends and competitive analysis.
  
• In-depth knowledge of market changes and forces that influence the company.
  
• Excellent organisational and time management skills.
  
• Outstanding communication presentation and leadership skills.
  
• Superior quantitative and qualitative analytical skills.
  
• Problem-solver able to keep calm and efficient under pressure.