CRM Manager_Retail

Careers International; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading recruitment firm in Dubai is seeking a driven CRM Specialist to develop and implement CRM strategies that enhance customer-centric initiatives. The ideal candidate will be fluent in English, with a proven track record in CRM, strong communication skills, and a blend of creativity and technical expertise. This role involves managing data strategies and providing insights to improve customer lifetime value, making it essential for candidates to display a proactive and innovative mindset.

Qualifications

• Proven track record of hands-on experience in CRM.
• Fluent in English; Arabic is a benefit.
• Strong communication and managerial skills.
• Creative and proactive work ethic.

Responsibilities

• Drive and develop the CRM strategy focused on customer centricity.
• Build the CRM roadmap with KPIs to improve lifetime value.
• Generate insights into customer segments for business development.
• Support management of business development activities.
• Create database segmentation profiles in line with objectives.
• Monitor internal processes for secure data management.
• Enforce data collection policies to support business goals.
• Liaise with stakeholders to understand information needs.
• Establish criteria to detect opportunities within the database.
• Evaluate performance of CRM content for future campaigns.
• Encourage creativity and innovative thinking in CRM activities.

Skills

CRM strategy development

Customer segmentation

Campaign management

Data management

Strong communication skills

Job description

Duties and Responsibilities

• Drive and develop the CRM strategy to support the brands under the division’s umbrella to grow with a customer centric approach and marketing automation.
• Strategize – Build the CRM Roadmap with set KPI’s to improve the customer lifetime value
• Scope- Generate insight into customer segments for use within business development and other CRM initiatives
• Campaign Management- Support the management of business development activities by: Identifying growth, cross sell, up sell and retention opportunities within the database
• Customer- Create and develop database segmentation profiles to enhance innovative customer information data solutions in line with business objectives
• Processes- Closely monitor internal processes and capabilities of the Marketing Database to ensure data is securely managed via information and reporting
• Data Management- Formulate, implement, and enforce proper data collection policies and procedures to support business goals and CRM vision
• Strategic Input- Liaise with key and senior stakeholders in order to maintain an evolution of information needs, providing sound advice and recommendations with reports to support business goals
• Profiling- Establish the necessary criteria to proactively detect opportunities within the business and the database to streamline activity
• Analyze – evaluate the performance of published CRM content for recommendations for future CRM campaigns
• Be a fresh thinker—make suggestions and bring forth ideas to grow and expand the creative practice and bring to bear best in class work and thinking

Requirements and Qualifications

• Proven track record of hand on experience in CRM
• English speaking, Arabic is a benefit
• Strong communication skills
• A profile that combines creativity, technical and managerial skills
• Proactive work ethic