CRM & Automation Specialist – Travel and Tourism

RTC; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading technology firm in Dubai is seeking a candidate to configure and optimize their CRM platform, integrate various tools, and monitor key performance indicators. The role focuses on improving efficiency through automation and requires collaboration with sales and marketing for personalized campaigns. Candidates with experience in CRM systems and workflow optimization are encouraged to apply.

Responsibilities

• Configure and integrate the CRM platform with internal and external tools.
• Build and optimize workflows, AI tools, and automations.
• Create dashboards and reports to monitor KPIs and performance.

Job description

• Configure, maintain, and integrate the CRM platform with internal systems (ERP, accounting, call center) and external tools (WhatsApp, email marketing, booking platforms).
• Build and optimize workflows, triggers, and AI tools (chatbots, predictive models) to improve efficiency, response times, and customer experience.
• Create dashboards and reports to monitor KPIs, conversion rates, and campaign performance; continuously test and optimize automations.
• Manage permissions, data hygiene, and security; provide training and collaborate with sales and marketing for segmentation and personalized campaigns