CRM and Events Trainee

Careers at UAE; Dubai; On-site; AED 39,060 - 55,800; Full time

Job summary

Careers at UAE is seeking a CRM and Events Trainee to support the execution of email and SMS communications for their Beauty Pass loyalty events. The role involves developing communication plans, ensuring brand alignment, and analyzing campaign performance.

The ideal candidate should have a Bachelor’s degree in marketing or a similar field, possess strong analytical and communication skills, and be highly organized.

Qualifications

• Bachelor’s degree in marketing, communications, CRM or similar required.
• Passion for CRM with a focus on email and/or SMS marketing.
• Analytical mindset with data, segmentation, and reporting skills.
• Data-savvy and comfortable with Excel.

Responsibilities

• Support the development of communication plans for loyalty events.
• Execute and lead design of emails/SMS messages ensuring brand alignment.
• Report on email/SMS campaign performance using analytical tools.
• Collaborate with internal stakeholders to execute event communications.

Skills

Email marketing

SMS marketing

Analytical mindset

Communication skills

Team collaboration

Organizational skills

Education

Bachelor’s degree in marketing, communications, CRM or similar

Tools

Adobe Campaign Manager

Power BI

Excel

Job description

CRM and Events Trainee

Position Purpose

• The CRM and Even Trainee will support efforts to build awareness of our Beauty Pass loyalty events through pre- and post-event communications to Beauty Pass members. This includes assisting in the development of a communication plan – with a focus on emails and SMS messages – and leading on all communications execution end-to-end. As part of this execution, the trainee will be responsible for the creation of event emails/SMS messages, setting up on relevant deployment platforms and sending out as required. To drive this execution, the Trainee will bring strong organization, attention to detail and creativity to the role. He/she will also have strong collaboration and the ability to work across teams to ensure effective event messaging and alignment to overall branding.

Event Communications Support

• Support in the creation of member communication plans for each upcoming loyalty event with a focus on email and SMS messages.
• Support in briefing/executing secondary channels including social media, push messages and outbound calls.

Email/SMS Execution Excellence

• Support in the creation of detailed SMS and email plans per event including segmentation, storytelling/messaging and deployment timelines.
• Execute and lead the design of email/messages ensuring alignment with brand guidelines, event theme and more.
• Execute campaigns using our Adobe platform, ensuring accuracy, consistency, and timely delivery.
• Ensure constant maintenance of all event communications on the larger Campaign Calendar .

Campaign Analytics, Reporting and Optimization

• Leverage available platforms (Adobe Campaign Manager, Power BI) to pull basic event reporting with a focus on open rates and click rates (for emails/SMS).
• Supporting in the amalgamation of all larger event reporting with a focus on communication results and lessons learned.

Stakeholder Collaboration and Management

• Stay on top of all upcoming events and ensure constant updates to all email/SMS executions.
• Oversee all competitor event communications and share best practices/inspiration.
• Collaborate with internal stakeholders to execute event communications including Social Media, Call Centre and more.

Skills, Qualifications and Personal Attributes

• Bachelor’s degree in marketing, communications, CRM or similar
• Passion for CRM with a focus on email and/or SMS marketing
• Analytical mindset who enjoys high-attention projects that require data, segmentation and reporting
• Data-savvy, result-driven and comfortable with Excel
• Excellent communication skills (oral, written, and interpersonal) and ability to work in teams
• Able to multi-task projects, remain organized and maintain strong attention to detail
• Arabic is a strong plus

Most importantly, candidate needs to live and breathe Sephora Culture.