Creative Copywriter

UMO; Dubai; Hybrid; AED 180,000 - 360,000; Full time

Benefits offered by this job

24 days annual leave

Home office stipend

Learning budget

Office in Dubai with hybrid option

Job summary

UMO is seeking a skilled copywriter to shape a human-centered money platform. You’ll translate insights into engaging messages across ads, banners, app interfaces, and emails, balancing creativity with clarity.

You’ll adapt voice for diverse fintech audiences and collaborate with product and marketing teams to simplify complex topics. You will develop the brand voice for the UMO ecosystem, crafting compelling content that resonates with both crypto newcomers and seasoned users, while maintaining

Qualifications

• Portfolio demonstrating fintech copywriting.
• Ability to write for fintech crypto and finance audiences.
• Versatile writer capable of short button labels and long explainers.

Responsibilities

• Master Tone of Voice (TOV) across marketing channels.
• Create headlines and compelling copy for ads, banners, emails, and UI.
• Translate complex financial concepts into clear, human-centered messages.
• Collaborate with marketing and product/tech teams to simplify ideas.
• Adapt tone for varied audiences from DeFi experts to newcomers.
• Develop brand persona for different project actors within UMO.
• Produce high-quality content for banners, ads, app interfaces, and the website.

Skills

Portfolio

Domain literacy

Versatility

Startup mindset

English (C1+)

Arabic language bonus

Job description

UMO is a stealth-mode FinTech venture aiming to evolve the way people experience money by building a unified, AI-powered, yet deeply human modern money platform across fiat, crypto, and investments - subject to regulatory approvals. The platform is being designed to break down traditional barriers to money across access, assets, and experience, enabling simpler, more adaptive ways for people to interact with financial services.

We are currently developing our MVP and navigating licensing requirements, with a multidisciplinary team of 100+ people representing 20+ nationalities. With our headquarters in the UAE and offices in Portugal and Ukraine, we are united behind a shared ambition and a relentless focus on serving our customers

About this role

As a part of our team, you’ll help us shape a platform that works for One - a business owner, an artist, a freelancer. We focus on individuals, and we don’t confuse growth with treating people like numbers. Always staying simple. Always being human.

We expect you to translate insights into compelling messages, balancing creativity with clarity and purpose, and creating copy for various types of content across the entire UMO ecosystem.

Key Responsibilities:

• Tone of Voice (TOV) Mastery: Work with the brand TOV, understanding how to maintain and adapt it across different marketing channels while preserving absolute consistency.
• Creative Hook Generation: Create headlines and copy that are memorable, engaging, and inspiring. You understand the nuance of wordplay and the clear difference between creative storytelling and standard copywriting.
• Emotional Connection: Write copy that makes people feel something — this includes ads, banners, in-app messages, website content, social posts, emails, video scripts, and more.
• Humanizing Finance: Find the "human angle" in financial topics that are often made unnecessarily complex or boring, turning them into something people actually want to read.
• Simplifying Complexity: Transform complex technical statements (e.g., “we support 47 currencies and 3 blockchain networks”) into clear, engaging, human-centered messaging.
• Cross-Functional Collaboration: Collaborate closely with marketers and product/tech teams to translate complex ideas into simple, engaging, and accessible content.
• Audience Adaptation: Adapt the tone of voice for different audiences — from advanced DeFi users to people opening their first investment account.
• Brand Persona Development: Switch between specific tones of voice — for example, ensuring our brand hero "Mo" sounds distinct from the core UMO corporate brand.
• Multi-Channel Content: Produce high-quality content for banners, ads, app interfaces, and the central website.

Requirements:

• Portfolio: You have a portfolio you're genuinely proud of — meaningful fintech work is a must.
• Domain Literacy: Crypto and finance don't scare you. You don't need to run a trading desk, but you should be able to write convincingly for both newcomers and seasoned professionals.
• Versatility: You can write a button label, a 500-word explainer, and a campaign headline in the same afternoon without losing your focus.
• Startup Mindset: You're comfortable in a "build-as-you-go" environment where things are still being figured out — and you're okay with being part of the solution.
• Language Skills: Your English is strong (C1+); Arabic is a big plus, and other languages are a bonus.

The UMO Standard:

• Dynamic Work Environment: Vibrant offices and strong local teams across Lisbon, Dubai, Kyiv, and Lviv — with openness to remote for the right fit.
• Rest & Recovery: 24 days of annual leave, dedicated paid sick leave, and observance of Public Holidays to keep you at your best.
• Recharge Week: After your first year with us, enjoy two consecutive 4-day work weeks annually — a built-in reset to help you sustain peak performance for the long run.
• Full Setup: Top-of-the-line hardware and a home office stipend so you can do your best work anywhere.
• Growth Ecosystem: A dedicated learning budget and a clear, accelerated path toward executive-level leadership within the UMO ecosystem.
• Impact & Ownership: Your work directly shapes the product and company direction — not just executes it.