Creative Content Strategist (Brand Strategy)

HR Ways; Dubai; On-site; AED 80,000 - 120,000; Full time

Job summary

A leading marketing firm in Dubai is seeking a highly creative Content Strategist to develop brand narratives and content frameworks. The ideal candidate should have over 7 years of experience in brand strategy and content development. This full-time role offers health insurance, annual leaves, and performance-based bonuses, fostering a collaborative and innovative work environment.

Benefits

Health insurance for employee & family

Annual Ticket

24 Annual leaves

Performance-based bonus

Annual increment

Qualifications

• 7+ years of experience in brand strategy or creative content roles.
• Strong background in storytelling and campaign development.
• Exceptional writing and communication skills.

Responsibilities

• Develop and refine brand positioning and identity.
• Build content roadmaps and collaborate with teams.
• Monitor performance and optimize campaigns.

Skills

Brand strategy

Content development

Storytelling

Digital strategy

Project management

Education

Bachelor's degree in Marketing or Communications

Master's degree (preferred)

Job description

About the company

UAE-based pioneer delivering customer-centric experiences and unparalleled opportunities through cutting-edge technology, with six innovative tech ventures across the globe.

About the Role

We are looking for a highly creative and strategic Content Strategist to lead the development of brand narratives, content frameworks, and positioning strategies that strengthen our brand presence across digital and offline channels.

The ideal candidate is both a storyteller and strategist, capable of building content ecosystems that resonate with audiences while aligning with business objectives.

Key Responsibilities

• Brand Strategy & Positioning
  • Develop and refine brand positioning, voice, and identity.
  • Create narratives that differentiate the brand.
  • Conduct competitor and market research.
• Content Strategy & Execution
  • Build content roadmaps and campaign strategies.
  • Collaborate with creative, design, and digital teams.
  • Ensure consistent tone and messaging.
• Performance & Optimization
  • Monitor performance and engagement metrics.
  • Optimize messaging and campaigns.
  • Stay updated on trends and consumer behavior.
• Cross-Functional Collaboration
  • Partner with internal teams and external agencies.
  • Provide strategic direction for campaigns.
  • Act as brand guardian across communications.

Qualifications & Skills

• Bachelors degree in Marketing, Communications, or related field (Masters preferred).
• 7+ years of experience in brand strategy, creative content, or digital strategy roles.
• Strong background in brand positioning, storytelling, and campaign development.
• Experience with regional/global brands in retail, beauty, lifestyle, or e-commerce.
• Excellent understanding of social media, digital content, and consumer trends in MENA.
• Exceptional written and verbal communication skills
• Strong project management and stakeholder collaboration skills.

What We Offer

• Opportunity to shape the creative and brand strategy of high-impact campaigns

Other Details

Work Mode: ONSITE - Full Time

Location: Dubai, UAE

Experience: 7+ years

Days: Monday to Friday

Timing: 9am-6pm

Benefits:

• Health insurance for employee & family
• Annual Ticket
• 24 Annual leaves on year completion
• Bonus - performance based
• Annual increment