Country Marketing Manager - DHL Express, Dubai

Country Marketing Manager - DHL Express, Dubai; Dubai; On-site; AED 300,000 - 600,000; Full time

Benefits offered by this job

Global career exposure

Career development opportunities

Job summary

DHL Express UAE is seeking a Country Marketing Manager to lead the UAE marketing strategy and programs. You will oversee campaigns for DHL products, manage brand integrity, and coordinate market intelligence and stakeholder communications across the market.

Responsibilities include CSR activities, media relations, external agency management, and budget governance. You will work closely with the Country Manager and sales leaders to drive growth and visibility.

Qualifications

• 8 - 10 years relevant experience as a Marketing Manager or marketing/advertising-related position.
• Degree in Business/Marketing (or related discipline) required.
• Strong research and market analysis skills.
• Proven ability to lead campaigns and cross-functional teams.

Responsibilities

• Create, develop and execute marketing campaigns for DHL products and services and ensure brand integrity in UAE marketing activities.
• Provide market intelligence to support business planning.
• Manage marketing communications and internal/external messaging.
• Support CSR activities for UAE and manage media relations.
• Coordinate with external agencies for PR, advertising and design.
• Develop and implement country marketing strategy with senior management.
• Monitor budgets and ROI for marketing projects.
• Drive KPI achievement and team performance.

Skills

Research skills

Marketing skills

Strategic thinking

Creative

Interpersonal skills

Leadership

Communication

Education

Degree in Business/Marketing

Job description

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JOB REF: 46210

Location: Dubai

Industry: Marketing & PR jobs,
Warehouse & Logistics,
Sourcing & Supply Chain,
Business Development & Commercial

Country Marketing Manager - DHL Express, Dubai

Job summary

Would you like to be part of the most international company in the world? A company operating in more than 220 countries worldwide and has been pioneering cross-border express shipping since 1969. Would you like to be part of a business that connects people across the globe and want to make a difference? Then waste no time and join our amazing team at Deutsche Post DHL (DPDHL). DHL Global Forwarding, Freight (DGFF) is the Group's air, ocean, and road freight specialist. We offer standardised transport as well as highly specialised end-to-end solutions to customers in a wide range of industries globally.

A company that pioneered cross-border express delivery in 1969 and is now active in more than 220 countries and territories worldwide.
DHL Express UAE is the recognised market leader in Express logistics and an Employer of Choice - ranked consistently as Great Place To Work in the UAE for 6 consecutive years, with a 2019 global ranking at #4!

Join our team and discover how an international network that's focused on service, quality and sustainability, is able to connect people and improve lives through the power of global trade. And not just for our customers, but for every member of our team too.

ABOUT THE ROLE

The Country Marketing Manager is responsible to develop and deploy the Country’s Marketing plans in line with the business objectives and strategy.

In relation to marketing, the job holder is responsible for all the internal and external communication, including DHL brand image, media and CSR activities, marketing research, product management / deployment and all related business and competitor reporting and analysis.

The role is part of the country SMT and expected to contribute to the business plans, company customer and employee events and overall communication strategy.

YOUR TASKS

• Create, develop and execute marketing campaigns for specific DHL products and services and ensure the integrity and image of the DHL brand is upheld in all UAE marketing activities
• Provide market intelligence to support business & strategic planning
• Manage all marketing communication and marketing requirements through effective management of the Marketing function
• Support CSR activities for UAE
• Ensure consistent media coverage and high visibility for DHL UAE in the local media forums
• Implement the UAE Marketing strategy in conjunction with Country Manager and National Sales and Marketing Manager to support the sales strategy plan and activities
• Manage the product mix, development, reporting and analysis
• Effectively deploy all products ensuring at all times that full awareness and usage is increased
• Implementation of services adhering to global guidelines and policies are effectively deployed to support business requirements
• Product code mapping and reporting adheres to global standards
• Implement all projects on the marketing plan and provide clear visibility during the planning and implementation stages to all stakeholders
• After each project provide a ROI summary with recommendations for future improvements
• In conjunction with the procurement department, source appropriate suppliers and monitor their performance and quality
• Develop and maintain relations with media
• Identify CSR projects that can be facilitated in the UAE and ensuring visibility for DHL Express
• Support Global CSR projects with required communication and facilitation for UAE
• Effectively manage external agencies to include PR, Advertising and Design, Loyalty and Media Buying
• Support an internal communication process on marketing initiatives through frequent communication updates to ensure internal customers are fully aware of all DHL products and services and on-going promotional activities
• Manage all projects within the marketing plan to ensure that they come in at, or under budget. Analyse ways of improving expenditure to achieve a greater return on investment
• Drive all research programs to support business objectives and strategy to include competitor analysis, industry-specific and macroeconomic analysis
• Develop and implement effective internal communication channels to improve employee awareness and motivation
• Monitor and ensure the quality and accuracy of the marketing database is maintained to support direct mail campaigns
• Plan and execute targeted and focused direct mail campaigns with the appropriate support from regional and local suppliers
• Ensure the correct levels of marketing supplies are readily available within the business to support activity and functions
• Drives business strategy in terms of ensuring all functions deliver set
• Work on ad-hoc marketing projects as required
• Support in developing country strategy
• Develop IKOs/KPIs for team members and monitor individual performance
• Conduct performance review and coaching

YOUR PROFILE

• Research skills in the areas of customer, market and competitors, and the ability to think creatively to apply that research
• Marketing skills in the area of product, placement & promotion
• Strategic thinking skills
• Creative skill set for the creation of agency briefs and direction
• Uses interpersonal styles to create and sustain effective relationships with business partners (e.g. suppliers, joint venture partners, industry groups, competitors, governments, unions) and colleagues.
• Is open to approaches that meet mutual goals
• Strong communication and leadership skills
• 8 - 10 years relevant experience as a Marketing Manager or marketing / advertising-related position.
• Degree in Business/Marketing (or related discipline)

WHAT WE OFFER

• Opportunities in a global company where you can contribute your ideas and skills to move towards our shared goals.
• Possible further career development

Department: Marketing and Business Development
Level: Professionals
Type: Full-time Permanent
Shift: Flexible working times
Travel: required more than 75%