Country Manager

CreatorLab; Dubai; On-site; AED 900,000 - 1,200,000; Full time

Job summary

CreatorLab in Dubai is seeking a hands-on Country Manager to lead our TikTok LIVE agency. You will assume responsibility for performance, people, and growth in the UAE market, taking over an established team and creator roster to drive revenue and market share.

This role requires a data-driven leader who can scale an existing operation, implement high standards, recruit and nurture talent, and build strong partnerships with creators and the TikTok LIVE team.

Qualifications

• 3+ years in talent management, influencer marketing, live streaming or a creator agency.
• Proven experience leading and developing a team.
• Track record of owning targets and delivering revenue growth.
• Strong understanding of TikTok LIVE or similar live streaming platforms.
• Data-driven, comfortable with performance metrics and dashboards.
• Strong communication and negotiation skills with creators and partners.
• Highly organized with strong execution and follow-through.
• Fluency in local language and English.

Responsibilities

• Own the country's P&L, revenue targets, and overall business performance.
• Lead and manage the existing team of agents, setting clear goals and holding them accountable.
• Review current team structure and make changes to improve coverage and results.
• Drive creator recruitment and onboarding to grow the roster in quality and size.
• Set and enforce creator performance benchmarks, including LIVE days, hours, and revenue targets.
• Track creator and agent performance weekly and act quickly on underperformance.
• Manage and refine compensation and commission structures for creators and internal teams.
• Identify high-potential creators early and build growth plans around them.
• Improve internal workflows, reporting, and operational processes.
• Build and maintain a strong relationship with the TikTok LIVE team in the market.
• Report regularly to senior management on results, risks, and plans.

Skills

Talent management

Influencer marketing

Live streaming

Data-driven

Communication

Negotiation

Execution

English fluency

Tools

TikTok LIVE

Job description

We are looking for a Country Manager to lead our TikTok LIVE agency in Dubai, UAE. You will take over an established team and an active creator roster, with full responsibility for performance, people, and growth in the market.

This role is for a hands-on leader who can step into a running operation, raise its standards, and scale revenue.

Key Responsibilities

• Own the country's P&L, revenue targets, and overall business performance
• Lead and manage the existing team of agents, setting clear goals and holding them accountable
• Review current team structure and make changes where needed to improve coverage and results
• Drive creator recruitment and onboarding to grow the roster in quality and size
• Set and enforce creator performance benchmarks, including LIVE days, hours, and revenue targets
• Track creator and agent performance weekly and act quickly on underperformance
• Manage and refine compensation and commission structures for creators and internal teams
• Identify high-potential creators early and build growth plans around them
• Improve internal workflows, reporting, and operational processes
• Build and maintain a strong relationship with the TikTok LIVE team in the market
• Report regularly to senior management on results, risks, and plans

Requirements

• 3+ years in talent management, influencer marketing, live streaming, or a creator agency
• Proven experience leading and developing a team
• Track record of owning targets and delivering revenue growth
• Strong understanding of TikTok LIVE or similar live streaming platforms
• Data-driven, comfortable working with performance metrics and dashboards
• Strong communication and negotiation skills with creators and partners
• Highly organized with strong execution and follow-through
• Fluency in [local language] and English

Nice to Have

• Existing network of creators in the UAE.
• Experience working directly with TikTok or another platform's partnerships team
• Experience taking over and turning around an existing team

What We Offer

• Full ownership of a market with real growth potential
• Competitive salary plus performance-based incentives
• Direct access to senior leadership and a fast-moving regional team