Content & Social Media Specialist

Zeal Group; United Arab Emirates; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading digital marketing firm in the United Arab Emirates is seeking a Content & Social Media Specialist to drive engagement and growth. The ideal candidate will have strong copywriting skills, experience in social media management, and the ability to create localized content for both Arabic and English audiences. Responsibilities include managing social media accounts, optimizing website content for engagement, and collaborating with influencers to enhance brand presence. This role offers various benefits including health coverage and a flexible work environment.

Benefits

30 days annual leave + public holidays

Health and optical cover

Training opportunities

Gym allowance

Maternity and Paternity Leave

Work from anywhere – up to 30 days

Bonus structure in place

Qualifications

• 2-4 years of experience in content creation, social media management, or digital marketing.
• Experience managing social media platforms and content strategies for a growing brand.
• Proven ability to create engaging content in English and Arabic.

Responsibilities

• Manage social media accounts and develop a content calendar.
• Optimize website content for SEO and user engagement.
• Create high-quality localized content for GCC & MENA markets.
• Manage collaborations with influencers and industry partners.
• Align content strategies with marketing campaigns.

Skills

Copywriting and storytelling skills

Social media performance analysis

Content scheduling tools proficiency

Excellent communication skills

SEO best practices familiarity

Adaptability in a fast-paced environment

Education

Bachelor’s degree in Marketing, Journalism, or Communications

Tools

Hootsuite

Buffer

Job description

About the Role

We’re looking for a Content & Social Media Specialist to drive engagement, growth, and localization for Traze MENA’s digital presence.

Performance Profile

Your success in this role will be defined by achieving these outcomes in the first 6-12 months:

• Social Media Growth & Engagement
  • Successfully launch and manage Instagram, X (Twitter), and TikTok accounts.
  • Develop and execute a content calendar that drives engagement, brand awareness, and follower growth.
  • Track and analyze key performance metrics, optimizing content for better reach and interaction.
• Website & Landing Page Optimization
  • Ensure website content aligns with the brand, is up to date, and optimized for SEO and user engagement.
  • Develop landing pages that enhance conversion rates and localize content for both English and Arabic audiences.
• High-Impact Content Creation & Localization
  • Create and localize high-quality text, visuals, and videos tailored to GCC & MENA markets.
  • Work closely with the Creative Manager to ensure content aligns with branding and marketing goals.
• Influencer & Partnership Campaign Execution
  • Establish and manage organic and paid collaborations with influencers and industry partners.
  • Support Introducing Brokers (IBs) and partners with customized marketing content to enhance engagement and lead generation.
• Brand Storytelling & Cross-Team Collaboration
  • Align content strategies with marketing campaigns and company-wide initiatives.
  • Support internal teams in brand storytelling, event promotions, and social media amplification.

Benefits

• 30 days annual leave + public holidays.
• Health and optical cover.
• Training opportunities.
• Gym allowance.
• Maternity and Paternity Leave.
• Work from anywhere – up to 30 days.
• Bonus structure in place.

Education & Experience

• Bachelor’s degree in Marketing, Journalism, Communications, or related fields.
• 2-4 years of experience in content creation, social media management, or digital marketing (Forex/Financial industry preferred).
• Proven experience managing social media platforms and content strategies for a fast-growing brand.

Skills & Competencies

• Strong copywriting and storytelling skills, with the ability to create engaging content in both English and Arabic.
• Ability to analyze social media performance and optimize content accordingly.
• Proficiency in content scheduling tools (e.g., Hootsuite, Buffer) and CMS platforms for website updates.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Familiarity with SEO best practices, influencer marketing, and social media advertising.
• Ability to problem-solve and adapt in a fast-paced, digital-first environment.

Preferred Qualifications

• Experience in the Forex, financial markets, or trading industry.
• Prior work in localizing content for Arabic-speaking markets.
• Familiarity with graphic design and video editing tools to enhance content quality.