Content Marketing Manager

Salt; Dubai; On-site; AED 290,000 - 469,000; Full time

Job summary

Salt is seeking an experienced Content Marketing Manager to lead and strengthen its content strategy across a global portfolio of exhibitions and events. The role focuses on developing and executing a comprehensive content marketing plan that delivers high-quality, engaging, and commercially effective content across digital channels.

The successful candidate will bring exceptional writing and editorial capabilities, strong SEO expertise, and experience managing content teams.

Qualifications

• Strong command of written English with polished content and consistent tone
• Experience leading or coordinating content professionals (writers/editors)
• Proven ability to develop and deliver content marketing plans and strategy
• Solid understanding of SEO and organic visibility improvements
• Experience working with cross-functional teams (digital marketing, brand, commercial) and reporting to senior stakeholders

Responsibilities

• Develop and implement a comprehensive content marketing strategy aligned with global objectives
• Lead planning, creation, editing, and delivery of content across websites, blogs, campaigns, and other digital channels
• Oversee the content team to ensure quality, consistency, and timely delivery
• Maintain high editorial standards and brand messaging across all content
• Drive SEO strategy to improve organic search visibility, traffic, and rankings
• Collaborate with digital marketing, brand, event marketing, and commercial teams to support acquisition and engagement
• Support website development and content architecture improvements; analyze performance and audience insights
• Prepare content performance reports and provide strategic recommendations to leadership
• Ensure consistent messaging across multiple event brands and international markets

Skills

Content strategy

SEO expertise

Editorial leadership

Team management

Analytics mindset

Job description

Employment Type: 1-Year Fixed-Term Contract (with the possibility of transitioning to a permanent role)

About the Company

Our client is a leading global exhibitions and events company, delivering large-scale international exhibitions, conferences, and industry-leading events across multiple markets. With a strong global presence, the company connects businesses, industry professionals, and key decision-makers through its portfolio of world-class events.

The Opportunity

Our client is seeking an experienced Content Marketing Manager to lead and strengthen its content strategy across its global portfolio of exhibitions and events.

This role will be responsible for developing and executing a comprehensive content marketing strategy, ensuring the delivery of high-quality, engaging, and commercially effective content across digital platforms.

The successful candidate will bring exceptional writing and editorial capabilities, strong SEO expertise, and experience managing content teams. They will play a key role in enhancing online visibility, improving audience engagement, strengthening brand positioning, and supporting the company's wider marketing and commercial objectives.

Contract Duration: This position is initially offered on a one-year fixed-term contract, with the possibility of transitioning into a permanent role at the end of the contract, subject to business requirements and performance.

Key Responsibilities

• Develop and implement a comprehensive content marketing strategy aligned with the company's global marketing and commercial objectives.
• Lead the planning, creation, editing, and delivery of high-quality content across websites, landing pages, blogs, articles, campaigns, and other digital channels.
• Oversee the content team, including writers and editors, ensuring consistency, quality, and timely delivery of content.
• Maintain high editorial standards, ensuring all content reflects excellent written English, appropriate tone of voice, and clear brand messaging.
• Drive SEO strategy and optimisation to improve organic search visibility, website traffic, keyword rankings, and audience acquisition.
• Work closely with digital marketing, brand, event marketing, and commercial teams to develop content that supports exhibitor acquisition, visitor attendance, and audience engagement.
• Contribute to website development and optimisation, including content architecture, page structures, wireframes, and user journeys.
• Use analytics, performance metrics, and audience insights to evaluate content effectiveness and identify opportunities for improvement.
• Prepare content performance reports and present recommendations and strategic insights to senior stakeholders.
• Ensure consistency of messaging and content quality across multiple event brands, industry sectors, and international markets.

What We're Looking For

• Demonstrated ability to develop and deliver effective content marketing plans, with experience taking ownership of content direction and strategy.
• Excellent command of written English, with the ability to produce and refine compelling, polished content while maintaining high standards of language, clarity, and consistency.
• Background in leading or coordinating content professionals, including copywriters, editorial specialists, and other content contributors.
• Good understanding of search engine optimisation, with practical experience improving website visibility, organic reach, and search performance.
• Familiarity with website content planning and development, including information architecture, page layouts, wireframing, and optimising the overall user experience.
• Strong analytical mindset, with the ability to interpret marketing data and translate findings into actionable content improvements.
• Comfortable communicating content strategies, campaign results, and recommendations to leadership teams and key business stakeholders.
• Excellent planning and coordination abilities, with the confidence to oversee several projects simultaneously and deliver against competing deadlines.
• Previous exposure in business-to-business events, exhibitions, publishing, media, or professional services environments would be beneficial.

What Success Looks Like

• A clear and effective content strategy that supports global marketing and commercial objectives.
• Improved website performance, organic visibility, and audience engagement.
• Consistent delivery of high-quality content across multiple brands and platforms.
• Strong editorial standards and effective management of the content team.
• Measurable improvements in SEO performance and content-driven results.
• Initial contract: 1 year (fixed-term).
• Future opportunity: Possibility of transitioning into a permanent position at the end of the one-year contract, subject to performance and business requirements.