Content Creator

GMG; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A global well-being company in Dubai is seeking a creative Content Creator to enhance brand awareness and drive engagement through compelling content. The role requires strong storytelling, social media expertise, and proficiency in content development tools. Candidates should have at least 2 years of relevant experience, preferably in a fast-paced environment. This is an exciting opportunity to contribute to impactful marketing campaigns.

Qualifications

• Minimum 2 years of experience in content creation or digital media.
• Experience in brand storytelling and campaign execution is a plus.
• At least 2 years of experience managing teams or projects is preferred.

Responsibilities

• Create engaging content tailored to digital media platforms.
• Collaborate with internal teams to align content with marketing goals.
• Manage multiple content initiatives simultaneously.

Skills

Engaging content creation

Storytelling

Copywriting

Social media management

Project management

Tools

Adobe Creative Suite

Canva

Job description

Who we are:

GMG is a global well-being company retailing distributing and manufacturing a portfolio of leading international and home-grown brands across sport everyday goods health and beauty properties and logistics sectors. Under the ownership and management of the Baker family for over 45 years GMG is a valued partner of choice for the worlds most successful and respected brands in the well-being sector. Working across the Middle East North Africa and Asia GMG has introduced more than 120 brands across 12 countries. These include notable home-grown brands such as Sun & Sand Sports Dropkick Supercare Pharmacy Farm Fresh Klassic and international brands like Nike Columbia Converse Timberland Vans Mama Sitas and McCain.

What you’ll be doing:

We are looking for a creative and dynamic Content Creator to join our marketing team. This role is responsible for developing compelling content across various platforms to enhance brand awareness, drive engagement and support marketing campaigns. The ideal candidate will have a strong storytelling ability, a deep understanding of digital trends and a passion for creating high-quality audience-centric content that aligns with our brand voice.

Core Responsibility:

• Ability to create engaging and visually appealing content tailored to various digital media (primarily social)
• Strong storytelling and copywriting skills to communicate brand messages effectively.
• Adaptability to industry trends ensuring content remains relevant and impactful.
• Proficiency in content planning and calendar management to ensure consistent and timely support
• Collaboration with internal teams (design strategy marketing and media teams) to align content with broader marketing goals.
• Strong project management skills to handle multiple content initiatives simultaneously.

Technical Competencies:

• Content Development: Ability to conceptualize and produce high-quality content (text, image, video and graphics).
• Social Media Management: Understanding of platform-specific content requirements (Instagram, TikTok, LinkedIn, YouTube etc.).
• Copywriting & Storytelling: Ability to craft compelling narratives and engaging captions.
• Graphic & Video Editing: Proficiency in tools like Adobe Creative Suite (Photoshop, Premiere Pro, After Effects) or Canva.
• Project & Time Management: Ability to meet deadlines and manage multiple projects efficiently.

What we need:

• Minimum 2 years of experience in content creation, social media marketing or digital media.
• Experience in brand storytelling and campaign execution is a plus.
• Exposure to working in a fast-paced marketing or agency environment is preferred.
• At least 2 years of experience in a similar senior role managing teams or projects.