Content Creation Specialist (Adobe Creative Suite Qualified)

Al Masaood Energy; Abu Dhabi; On-site; AED 60,000 - 90,000; Full time

Job summary

Al Masaood Energy in Abu Dhabi is seeking a creative Marketing Content Specialist to craft compelling messaging across websites, social media, email newsletters, blogs, advertising campaigns and events.

You will develop editorial calendars, coordinate campaigns, monitor metrics, ensure brand consistency, and build relationships with media and influencers to maximize reach.

Responsibilities

• Develop marketing communication plans aligned with objectives.
• Define messaging, positioning, and value propositions for target audiences.
• Create content for websites, social media, newsletters, blogs, ads, and events.
• Write clear, persuasive copy resonating with audiences.
• Develop content calendars and editorial schedules.
• Plan and execute exhibitions, seminars, and digital campaigns.
• Monitor campaigns and analyze key metrics.
• Stay updated on digital marketing trends and tech.
• Ensure brand integrity across materials.
• Develop logos, taglines, and brand guidelines.
• Support brand-building activities to boost awareness.
• Cultivate relationships with media, journalists, influencers.
• Draft press releases and media pitches.
• Monitor coverage and manage crisis comms.
• Coordinate design, production, and distribution of marketing collateral.

Job description

About the Job

This role requires a combination of creative thinking content creation, and strong communication skills to engage target audiences and drive business objectives.

Main Duties & Responsibilities

• Collaborate within the marketing team to develop comprehensive marketing communication plans aligned with overall marketing objectives and business goals.
• Define messaging strategies, positioning statements, and value propositions to effectively communicate key benefits and features to target audiences.
• Create compelling and engaging content for various marketing channels, including websites, social media, email newsletters, blogs, advertising campaigns and events.
• Write clear, concise, and persuasive copy that resonates with target audiences and communicates key messages effectively.
• Develop content calendars and editorial schedules to ensure consistent and timely delivery of content across all marketing channels.
• Plan and execute events (exhibitions and seminars) as well as digital marketing campaigns across multiple channels, including social media, search engine marketing (SEM), email marketing, and content marketing.
• Monitor campaign performance and analyze key metrics to measure effectiveness, optimize performance, and identify areas for improvement.
• Stay updated on digital marketing trends, best practices, and emerging technologies to drive innovation and maximize campaign results.
• Ensure brand consistency and integrity across all marketing communication materials, including messaging, visual identity, and brand voice.
• Develop and maintain brand assets, such as logos, taglines, and brand guidelines, to support brand recognition and differentiation.
• Support brand-building initiatives and promotional activities to increase brand awareness, visibility, and equity.
• Cultivate relationships with media outlets, journalists, bloggers, and influencers to secure media coverage and publicity opportunities.
• Draft press releases, media pitches, and other communication materials to announce company news on, product launches, or events.
• Monitor media coverage, respond to media inquiries, and manage crisis communication situations effectively.
• Coordinate the design, production, and distribution of marketing collateral, such as brochures, flyers, presentations, promotional materials and ensure the quality, consistency, and brand alignment of marketing materials.