Content And Social Media Specialist

Al Qana; Abu Dhabi; On-site; AED 180,000 - 240,000; Full time

Job summary

Al Qana in Abu Dhabi is seeking a proactive Social Media Manager to manage all social channels, produce engaging content, and capture real‑time moments from events and experiences. You will work closely with the Marketing Manager to align calendars with campaigns and business goals.

You will write compelling copy in both Arabic and English, create reels and stories, and coordinate shoots with photographers and influencers, ensuring content stays true to the brand voice and resonates with

Qualifications

• 3–5 years of experience in social media, content creation, or digital marketing.
• Mandatory fluency in Arabic and English.
• Strong copywriting and storytelling skills.
• Experience creating short form video content for Instagram, TikTok & Snapchat.
• Knowledge of Meta Business Suite and social media analytics.
• Familiarity with Canva and Adobe Creative Suite is a plus but not mandatory.
• Experience in hospitality, entertainment, retail, tourism, lifestyle, or destination marketing is preferred.

Responsibilities

• Managing Al Qana's social media presence across all platforms.
• Plan and execute monthly content calendars aligned with campaigns, events, and business objectives.
• Capture and publish daily on-site organic content for stories showcasing attractions, tenants, events, dining, retail, and visitor experiences.
• Create engaging content including reels, stories, captions, and trend-driven content.
• Write and adapt content in both Arabic and English.
• Cover events, activations, openings, launches, and seasonal campaigns in real time.
• Identify content opportunities and promote tenants' offerings with Marketing Manager.
• Coordinate content shoots with photographers, videographers and influencers.
• Manage community engagement, respond to comments and messages, maintain a positive brand presence online.
• Identify trends and platform updates to grow reach and engagement.
• Monitor social media performance and provide actionable insights based on analytics and audience behavior.
• Support influencer collaborations from planning through reporting.
• Ensure all content aligns with brand guidelines and tone of voice.

Skills

Social media strategy

Copywriting

Storytelling

Content creation

Video content

Arabic-English bilingual

Tools

Meta Business Suite

Canva

Adobe Creative Suite

Analytics tools

Job description

Job Description:

About the Role:

Were looking for someone who lives and breathes social media. Not someone who simply schedules posts.

At Al Qana, social media happens every day, across restaurants, attractions, events, retail outlets, waterfront experiences, and seasonal activations. We need someone who can spot a story before it happens, capture it as it happens, and turn it into content people want to engage with.

If youre the person who instinctively takes out your phone when something interesting is happening, knows the difference between content that looks good and content that performs, and understands how to build an engaged community online, wed like to meet you.

What Youll Be Doing:

• Managing Al Qanas social media presence across all platforms.
• Work closely with the Marketing Manager in planning and executing monthly content calendars aligned with campaigns, events, and business objectives.
• Capturing and publishing daily on-site organic content for stories, showcasing Al Qanas attractions, tenants, events, dining, retail, and visitor experiences.
• Creating engaging content including reels, stories, captions, and trend-driven content.
• Writing and adapting content in both Arabic and English.
• Covering events, activations, openings, launches, and seasonal campaigns in real time.
• Working closely with the Marketing Manager to identify content opportunities and promote tenants offerings.
• Coordinating content shoots with photographers, videographers and influencers.
• Managing community engagement, responding to comments and messages, and maintaining a positive brand presence online.
• Identifying trends, viral formats, and platform updates that can help grow Al Qanas reach and engagement.
• Monitoring social media performance and providing actionable insights based on analytics and audience behaviour.
• Supporting influencer collaborations from planning through reporting.
• Ensuring all content aligns with Al Qanas brand guidelines and tone of voice.

What Were Looking For:

• 3–5 years of experience in social media, content creation, or digital marketing.
• Mandatory fluency in Arabic and English
• Strong copywriting and storytelling skills.
• Experience creating short form video content for Instagram, TikTok & Snapchat.
• Knowledge of Meta Business Suite and social media analytics.
• Familiarity with Canva and Adobe Creative Suite is a plus but not mandatory.
• Experience in hospitality, entertainment, retail, tourism, lifestyle, or destination marketing is preferred.