Complex Public Relations Executive

Westin; Dubai; On-site; AED 90,000 - 130,000; Full time

Job summary

Westin Dubai, United Arab Emirates, seeks a PR Executive to support property-level communications, coordinate media activities, and assist in PR campaigns to raise the hotel's profile. You will work closely with communications, eCommerce and marketing teams to ensure alignment with wider sales initiatives.

Strong English writing and verbal skills, teamwork, and MS Office proficiency are essential. Hospitality PR experience is a plus, as is ability to manage media lists and press kits across

Qualifications

• Experience in public relations or communications is preferred.
• Strong English verbal communication and writing skills.
• Proficient in MS Office; basic graphic design skills helpful.
• Ability to thrive in a fast-paced, global environment.
• Team player with solid organisational and project management abilities.

Responsibilities

• Devise creative public relations strategies aligned with the company profile.
• Develop PR plans and coordinate activities across channels.
• Organise media relations, press events, and interviews.
• Ensure consistency in messaging with marketing to promote corporate image.
• Monitor, measure and report PR campaign results and coverage.

Skills

Verbal communication

Written communication

English proficiency

Teamwork

MS Office

PowerPoint

Excel

Teams

Graphic design basics

Education

High school diploma or G.E.D. equivalent

Tools

MS Office suite

PowerPoint

Excel

Teams

Graphic design software

Job description

POSITION SUMMARY

The PR Executive is part of a dynamic team responsible for supporting property-level communications to our customers and media. Reporting to the PR Manager, this role helps deliver on-brand messaging through traditional media, digital platforms, and social channels, with the goal of enhancing the hotel’s image and visibility. This position plays a key supporting role in preparing press materials, coordinating media activities, and assisting with the execution of PR campaigns that build awareness, drive positive coverage, and strengthen the hotel’s brand presence. The PR Executive will also be expected to carry out essential administrative tasks such as updating media contact lists, maintaining coverage trackers, organising press kits, scheduling content. The role works closely with the communications, eCommerce, and marketing teams to ensure that local PR efforts are aligned and effectively integrated with wider sales and marketing initiatives.

Promote awareness of brand image internally and externally. Use sales techniques that maximize revenue while maintaining existing guest loyalty to Marriott. Communicate with potential owners via telephone to set up preview package sales/tours. Encourage guests or callers to purchase or schedule preview package sales/tours. Explain details and requirements related to attending a sales presentation to potential owners. Verify that individuals meet eligibility requirements for preview package sales/tours prior to scheduling a tour for a Marriott vacation club property. Determine and give complimentaries to guests as gifts for their patronage (e.g., rewards points, show tickets). Perform general office duties to support Sales & Marketing (e.g., filing, sending emails, typing, faxing). Receive, record, and relay messages accurately, completely, and legibly.

Assist management in training, evaluating, counseling, and motivating and coaching employees; serve as a role model and first point of contact of the Guarantee of Fair Treatment/Open Door Policy process. Follow all company policies and procedures; ensure uniform and personal appearance are clean and professional; maintain confidentiality of proprietary information; protect the privacy and security of guests and coworkers. Welcome and acknowledge all guests according to company standards; anticipate and address guests’ service needs; thank guests with genuine appreciation. Speak with others using clear and professional language; prepare and review written documents accurately and completely; answer telephones using appropriate etiquette. Develop and maintain positive working relationships with others; support team to reach common goals; listen and respond appropriately to the concerns of other employees. Ensure adherence to quality expectations and standards. Move, lift, carry, push, pull, and place objects weighing less than or equal to 10 pounds without assistance. Perform other reasonable job duties as requested by Supervisors.

CORE WORK ACTIVITIES

Public Relations

• Devise creative public relations strategies that fit the company profile
• Develop effective PR plans using appropriate strategies and tactics
• Organise and coordinate PR activities
• Use a variety of channels (TV, press, internet etc.) to maximize company exposure
• Liaise with marketing professionals to ensure consistency in promoting corporate image
• Arrange for interviews or public speaking events and construct press releases
• Advise company on handling sensitive public issues to preserve reputation
• Assess opportunities for sponsorships and other partnerships and manage relations
• Analyze results of PR campaigns or efforts and prepare reports

Basic Competencies - Fundamental competencies required for accomplishing basic work activities.

• Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.)
• Oral Comprehension - Demonstrates ability to listen to and understand information and ideas presented through spoken words and sentences.
• Reading Comprehension - Demonstrates understanding of written sentences and paragraphs in work-related documents.
• Writing - Communicates effectively in writing as appropriate for the needs of the audience.

PREFERRED QUALIFICATIONS

• Education: High school diploma or G.E.D. equivalent.
• Strong verbal communication skills in English. Additional languages advantageous
• Strong writing, editing, and proofreading skills
• Creative thinker with experience identifying and executing communications for new ideas
• A team player who works well with others and contributes to the team’s success
• Highly focused self-starter with attention to detail, strong organisational and project management skills
• Ability to thrive in a fast-paced global environment
• Mastery of MS Office, PowerPoint, Excel, Teams, and basic graphic design computer software

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated.Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.

At Westin, we are committed to empowering guests to regain control and enhance their well-being when they need it most while traveling, ensuring they can be the best version of themselves. To achieve the brand mission of becoming the preeminent wellness brand in hospitality, we need passionate and engaged associates to bring the brand’s unique programming to life. We want our associates to embrace their own well-being practices both on and off property. You are the ideal Westin candidate if you are passionate; you are active and take pride in how you maintain your well-being; you are optimistic; you are adventurous. Be where you can do your best work, beginyour purpose,belongto an amazing globalteam, andbecomethe best version of you.