Commercial Strategy Manager

Fortive; Dubai; On-site; AED 312,155 - 403,966; Full time

Benefits offered by this job

Bonus eligibility

Equal Opportunity Employer

Diversity and inclusion commitment

Job summary

Fortive is seeking a Commercial Strategy Manager to drive growth across Fluke's field sales portfolio in the MEAT region. This role includes defining and executing commercial strategies to boost revenue, expand market reach, and enhance customer relationships.

You will lead strategic planning, engage with diverse stakeholders, and ensure the alignment of sales strategies with customers. The ideal candidate will possess strong leadership skills, a background in B2B sales, and the ability to analyze data for performance improvements.

Qualifications

• 5+ years of technical B2B sales or commercial experience.
• Experience selling technical and industrial products.
• Proven ability to grow key account business and develop long-term customer relationships.

Responsibilities

• Develop and execute growth strategies to meet or exceed sales and order targets.
• Track and report performance against forecasts, budgets, and sales targets.
• Identify and qualify new opportunities that align with Fluke’s technology.

Skills

Strategic Sales Leadership

Commercial Mindset

Innovation & Problem Solving

Communication Excellence

Results Orientation

Education

Bachelor’s degree in Business Management, Engineering or Sciences

MBA

Tools

Excel

Tableau

PowerBI

Job description

The Commercial Strategy Manager plays a key role in driving the growth of Fluke’s field sales portfolio across the MEAT (Middle East, Africa & Turkey) region. This position is responsible for defining, aligning, and executing commercial strategies that deliver revenue growth, expand market penetration, and strengthen customer relationships.

You will lead the strategic direction for a diverse portfolio of products and solutions, translating plans into effective execution and measurable business results.

Working in close partnership with regional field sales leadership, product management, marketing, and other key stakeholders, you will drive growth through the commercial organization, channel partners, and direct customer engagement, targeting both new and existing customers.

The role requires building strong, trusted relationships with decision‑makers at all levels—from engineers and procurement teams to senior business leaders—while collaborating cross‑functionally within Fluke to ensure alignment, prioritization, and support for key growth opportunities.

Summary Responsibilities

• Strategic Planning: Develop and implement long‑term commercial strategies that drive growth with priority customers, ensuring alignment and strong execution across key stakeholders.
• Market Analysis: Leverage market intelligence, customer insights, and internal data to identify growth opportunities, manage risk, and ensure strategies are data‑driven and market‑relevant.
• Performance Monitoring: Define, track and analyze key performance indicators (KPIs) to assess sales effectiveness and identify opportunities for improvement.
• Sales Collaboration: Partner closely with field sales teams to define deal strategies, optimize deal structures, and support negotiations.

Key Responsibilities

• Develop and execute growth strategies to meet or exceed sales and order targets for the field sales portfolio in the MEAT region.
• Build strong, collaborative relationships across the organization and with external partners to ensure alignment, speed of execution, and effective problem‑solving.
• Lead new product introduction strategy, planning and execution within assigned product families.
• Accelerate growth of existing product lines through innovative initiatives and targeted sales programs.
• Drive vertical and account penetration strategies to achieve annual revenue and margin objectives.
• Track and report performance against forecasts, budgets, and sales targets using CRM tools.
• Align account strategies with customers’ strategic business objectives, ensuring clear and effective internal communication across Fluke.
• Conduct frequent and purposeful customer engagements with key partners and end customers to manage and grow business relationships.
• Identify and qualify new opportunities that align with Fluke’s technology and product capabilities by collaborating with Engineering and Product Management.
• Collaborate with commercial leadership to drive revenue growth, implement action plans, and track progress.
• Effectively manage cross‑selling opportunities using our funnel management process, maintaining an up‑to‑date sales funnel.
• Actively manage customer feedback and resolve issues to sustain high customer satisfaction.
• Contribute to the development of strategic and annual business plans.

Critical Success Factors

• Strategic Sales Leadership: Demonstrated ability to build and execute growth plans across key verticals and partners, influencing volume and value‑based agreements.
• Commercial Mindset: Proactive, creative, and continuously focused on improving commercial impact and outcomes.
• Innovation & Problem Solving: Ability to challenge the status quo, introduce new ideas, and solve complex commercial challenges.
• Ownership & Accountability: Treat your area of responsibility as a business, identifying opportunities, removing obstacles and delivering results.
• Distribution Knowledge: Deep understanding of retail and industrial distribution.
• Communication Excellence: Ability to clearly articulate Fluke’s value proposition to both technical and executive audiences.
• Results Orientation: Proven track record of achieving growth targets through data‑driven sales methodologies, CRM utilisation, and value‑based selling.
• Travel: Willingness to travel across the region up to 25% as needed to engage with customers and drive sales.

Required Skills & Experience

• Bachelor’s degree in Business Management, Engineering or Sciences
• MBA beneficial
• 5+ years of technical B2B sales or commercial experience
• Experience selling technical and industrial products.
• Proven ability to grow key account business and develop long‑term customer relationships.
• Experience with value‑based selling, cross‑selling, and prospecting for new business opportunities.
• Demonstrated ability to draw insights from data and clearly communicate them to both business and technical teams.
• Advanced skills in Excel as well as any data visualization tools like Tableau or similar BI tools (familiarity with PowerBI preferred). Develop and present recommendations of new metrics allowing better understanding of the performance of the business.

Bonus or Equity

This position is also eligible for bonus as part of the total compensation package.

We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at [e-mail].