Commercial Excellence Manager ME EWA

Stanley Black & Decker; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading tool manufacturer in Dubai is seeking a Commercial Excellence Manager to enhance the performance of sales teams across the Middle East & Africa. The ideal candidate will have over 5 years in sales training and demonstrated success in driving sales capability. Join us to develop impactful training programs, collaborate with marketing teams, and create essential sales resources in a dynamic, global environment.

Benefits

Competitive salary

Discounts on Stanley Black & Decker tools

Career development opportunities

Access to a wealth of learning resources

Qualifications

• 5+ years of experience in Sales Training or Commercial Excellence.
• Proven record of designing and executing impactful sales enablement programs.
• Strong understanding of distributor management and trade marketing.

Responsibilities

• Design and deliver structured sales capability programs.
• Develop and implement training roadmaps.
• Conduct sales coaching sessions aligned to performance metrics.
• Create and manage essential sales resources.
• Drive best practice sharing across markets.

Skills

Sales Training

Sales Capability

Commercial Excellence

Distributor Management

Trade Marketing

Retail Execution

Facilitation Skills

Communication Skills

Stakeholder Management

Commercial Acumen

Education

Bachelor's degree in Business, Marketing, or related field

MBA

Job description

Position Title : Commercial Excellence Manager

Location : Dubai, UAE. (Covering Middle East & Africa)

Reports To : GM, dotted to HR

Employment : Permanent

Come build something that matters.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of approximately 48,000 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.

As the Commercial Excellence Manager , you’ll be part of our Sales & Marketing / HR team working as an on-site employee, with responsibility for the Middle East & Africa markets. You will be responsible for elevating the performance and effectiveness of our commercial teams across distributors, retailers, and direct sales channels, driving capability, execution, and profitable volume growth.

You’ll get to

Design and deliver structured sales capability programs (e.g., “SBD Commercial Academy”) for front-line sales, key account managers, and channel partners.

Develop and implement training roadmaps covering product knowledge, category selling, negotiation, and in-store execution .

Partner with marketing and category teams to build Go-to-Market (GTM) learning modules for new product launches .

Conduct regular sales coaching sessions, role plays, and on-the-job training aligned to performance metrics.

Create and manage essential sales playbooks, pitch decks, objection handling guides , and visual merchandising standards.

Translate business strategy and category priorities into clear field execution standards and KPIs .

Partner with regional and country sales leads to track productivity, coverage, call rate, and distribution objectives.

Drive best practice sharing across markets through learning communities and “champion networks.”

Partner with HR to embed sales capability within the overall Learning & Development framework.

Lead pre- and post-training assessments to measure impact on performance metrics such as sell-in, sell-out, and visibility.

The Person

You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. In fact, you embrace it. Wouldn’t it be great if you could do your job and do a world of good? You also have :
A Bachelor’s degree in Business, Marketing, or a related field (MBA is preferred).
5+ years of experience in Sales Training, Sales Capability, or Commercial Excellence , ideally within the FMCG or durable goods industries.
A proven record of designing and executing impactful sales enablement programs across multiple markets .
Strong understanding of distributor management, trade marketing, and retail execution principles.
Excellent facilitation, communication, and stakeholder management skills, coupled with commercial acumen and an ROI mindset.

The Details

You’ll receive a competitive salary and a great benefits plan, Discounts on Stanley Black & Decker tools and other partner programs.

And More

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to

Grow

Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.

Learn

Have access to a wealth of learning resources, including our digital learning portal.

Belong

Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.

Give Back

Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!

#LI-AT1 #LI-Onsite #LI-Hybrid

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.

Global Benefits & Perks

You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire.

What You’ll Also Get

Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development

Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture

We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company

You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.