Cold Email Outreach Specialist

Pavago; Abu Dhabi; Remote; AED 176,000 - 264,000; Full time

Job summary

Pavago is seeking a Cold Email Outreach Specialist to own end-to-end outbound email campaigns, build targeted lists, write copy, and manage deliverability to generate qualified pipeline for the sales team.

You’ll optimize sequences, monitor metrics, and collaborate with SDRs while working remotely with US client hours. A data-driven approach and strong copywriting are essential to success.

Qualifications

• 1–2+ years of experience in Cold Email Outreach, Outbound Lead Generation, SDR or Outbound Marketing.
• Experience writing cold email campaigns and managing multi-step sequences.
• Strong English writing and data-driven optimization mindset.

Responsibilities

• Build and refine prospect lists using supported tools and ICP criteria.
• Write personalized cold email copy, subject lines, and CTAs for 4–8 touch sequences.
• Monitor inbox health, deliverability, and campaign performance daily.
• Qualify responses and hand off qualified prospects to sales.
• Maintain CRM records and document testing results and improvements.

Skills

Cold Email Outreach

Outbound Lead Generation

Sales Development

Outbound Marketing

Tools

Apollo

Instantly

Lemlist

Smartlead

Woodpecker

Similar outreach platforms

Job description

Cold Email Outreach Specialist (Outbound Email & Lead Generation) – Remote

Position Type: Full-Time, Remote
Location: Middle East Preferred
Working Hours: U.S. Client Business Hours

About the Role

At Pavago, one of our clients is hiring a Cold Email Outreach Specialist to generate qualified sales opportunities through strategic outbound email campaigns.

This is a hands‑on, performance‑driven role where you’ll own the entire cold email process—from building targeted prospect lists and writing personalized outreach to managing deliverability, optimizing campaigns, and qualifying inbound responses.

Success in this role comes from combining strong copywriting, technical deliverability knowledge, and a data‑driven approach to consistently generate qualified pipeline for the sales team.

If you’re passionate about outbound prospecting, enjoy experimenting with messaging, and understand what it takes to keep campaigns landing in inboxes—not spam folders—this role is for you.

What You’ll Own

Prospect Research & List Building

• Build highly targeted prospect lists using:
  • Apollo
  • ZoomInfo
  • LinkedIn Sales Navigator
  • Crunchbase
  • Similar prospecting platforms
• Segment prospects by:
  • Industry
  • Company size
  • Job title
  • Geography
  • Ideal Customer Profile (ICP)
• Verify and clean contact data using:
  • NeverBounce
  • ZeroBounce
  • Clearout
• Maintain organized prospect databases and outreach lists.

Cold Email Campaign Management

• Write personalized cold email copy, subject lines, and calls-to-action.
• Build and launch multi-step outbound sequences (4–8 touchpoints).
• Personalize messaging using company and prospect research.
• Monitor campaign performance daily.
• Continuously optimize campaigns based on engagement and reply metrics.

Deliverability & Inbox Management

• Manage inbox reputation using platforms such as:
  • Instantly
  • Lemlist
  • Smartlead
  • Mailwarm
• Monitor:
  • Bounce rates
  • Spam scores
  • Sender reputation
  • Inbox health
• Rotate sending domains and inboxes to maximize deliverability.
• Identify and resolve deliverability issues before campaign performance declines.

Campaign Optimization & Reporting

• Conduct A/B testing on:
  • Subject lines
  • Messaging
  • CTAs
  • Send times
• Track key metrics including:
  • Open rates
  • Positive reply rates
  • Bounce rates
  • Conversion rates
• Prepare campaign performance reports and recommend improvements.
• Document testing results and optimization history.

Lead Qualification & CRM Management

• Review campaign replies and categorize responses accurately.
• Identify qualified prospects and route them to the sales team.
• Maintain accurate CRM records using:
  • HubSpot
  • Salesforce
  • Zoho CRM
  • Similar CRM platforms
• Ensure outreach data remains organized and up to date.

Compliance & Best Practices

• Ensure campaigns comply with:
  • CAN-SPAM
  • GDPR
  • CCPA
• Maintain suppression and unsubscribe lists.
• Follow outbound email best practices to protect sender reputation.

What Makes You a Strong Fit

• Excellent persuasive and concise writing skills.
• Strong analytical mindset with a focus on performance improvement.
• Comfortable using outbound automation and deliverability tools.
• Organized, proactive, and highly execution-focused.
• Strong attention to detail.
• Continuously tests, learns, and optimizes campaign performance.

Required Experience & Skills

Experience

• 1–2+ years of experience in:
  • Cold Email Outreach
  • Outbound Lead Generation
  • Sales Development (SDR)
  • Outbound Marketing

Technical Skills

• Hands-on experience with:
  • Apollo
  • Instantly
  • Lemlist
  • Smartlead
  • Woodpecker
  • Similar outreach platforms
• Experience writing cold email campaigns.
• Strong Excel or Google Sheets skills.
• Excellent written English communication.

Nice-to-Have

• Experience managing large-scale email deliverability.
• Understanding of:
  • DNS
  • SPF
  • DKIM
  • DMARC
• Experience supporting B2B SaaS, agencies, or service businesses.
• Experience collaborating with SDRs or Account Executives.
• Familiarity with outbound automation workflows and CRM integrations.

What a Typical Day Looks Like

• Build and refine prospect lists.
• Launch and monitor outbound email campaigns.
• Review inbox health and deliverability metrics.
• Optimize messaging, targeting, and campaign performance.
• Qualify interested prospects and hand them off to sales.
• Update CRM records and maintain campaign documentation.

In short: You own outbound email execution—from research and personalization to optimization and lead qualification—ensuring a consistent flow of qualified opportunities into the sales pipeline.

Key Metrics for Success (KPIs)

• High email open rates.
• Positive reply and conversation rates.
• Low bounce rates and strong inbox health.
• Consistent campaign execution and optimization.
• Accurate CRM documentation.
• Growth in qualified outbound pipeline.

Why Join Us?

• Own the complete outbound email process from strategy to execution.
• Work with modern sales engagement and automation tools.
• Directly influence pipeline growth and revenue generation.
• Performance-driven environment with measurable impact.
• Opportunities to grow into:
  • Senior Outbound Specialist
  • Sales Development Team Lead
  • Outbound Growth Manager
  • Revenue Operations

Interview Process

1. Initial Phone Screen
2. Spark Hire Intro Video (3–5 minutes)
3. Recruiter Interview
4. Practical Assessment (Cold Email Sequence Exercise)
5. Client Interview
6. Offer & Onboarding